Home & Living

Furniture, kitchens, beds and home products are chosen with care. Shoppers compare materials, sizes and finishes, ask questions and often want to see a product in a store first. Youwe helps home and furniture brands and retailers give that same advice online and connect it to their stores, dealers and markets.

In home and living, the online store is where many purchases start, while the store is often where they finish.

Large ranges with many variants need product data you can trust. Shoppers want answers about sizes, materials and care, and a clear route to a store or dealer nearby. Growing brands also need one platform that works for several countries while local teams keep room to act. We help you build that step by step, with Auping, Quooker, Rivièra Maison and Designtorget among the companies we work with.

Home products are chosen with the eyes and the hands. Online, shoppers need the right advice and a clear route to the store.

How we can help

01
A Brand Store That Leads to Your Stores
Sell online in your own brand voice and guide shoppers to a store nearby when they want to see or try a product, as Auping does with its online mattress advisor.
02
AI Product Advice and Search
Answer questions about products, finishes and installation from your own knowledge, in your own tone of voice, as the Auping mattress advisor and Quooker AI Search do.
03
Product Data for Large Ranges
Manage materials, dimensions, colors, variants and images in one PIM, as GAIA Design and Kakelspecialisten do with Youwe.
04
One Foundation for Many Markets
Build one digital foundation that keeps your brand consistent while local teams respond to their own markets, as Quooker does across 17 markets.
05
Stores, Stock and Marketplaces
Connect your webshop with your ERP, store systems and marketplaces, as Designtorget does for its stores and online channels.
06
Inspiration Backed by Insight
Combine inspiring content with insight into what visitors do on your site, so you know which styles and collections work, as Eichholtz does with Youwe.
07
Materials and Sustainability Information
Show materials, origin and care information per product, so shoppers can compare and your teams can report from the same data.

Quooker: one digital foundation for 17 markets, with room for local teams

View customer case

An approach built on better outcomes

From go-to-market strategy and the shopping experience to commerce technology and marketing performance, our five-step approach puts digital effort where it has the most effect for your business.