Quooker
Scaling smarter: Quooker’s digital platform for global growth
Quooker’s original Magento and Pimcore platform supported its expansion into 17 markets. Youwe helped turn that foundation into a headless, data-driven platform that launches markets faster and keeps learning.
17
Markets supported
+12.7%
More checkout starts in the first UK post-launch comparison
Built for international growth, Quooker’s digital platform connects local market freedom with one recognizable global brand.
Our solution
The challenge
Growing beyond the original platform
Quooker’s original Magento and Pimcore platform supported its expansion into 17 markets. Every new market added content, localization and integration work.
Local teams needed more control, while the brand needed one consistent experience.
The goal: scale without multiplying effort.
Our approach
What Youwe did
Youwe supports Quooker across strategy, experience, development, integration, analytics and optimization. Together, we are building a composable digital platform that combines global consistency with the freedom for local teams to respond to their own markets.
How
Magento handles commerce, and Pimcore is the single source for product data and assets.
A Next.js front end, Contentful and a reusable component library sit on API-driven orchestration. The UK launched first.
GA4 tracking, journey analysis and A/B testing feed one optimization backlog.
A strong commerce and product foundation
Magento handles commerce, and Pimcore is the single source for product data and assets. Each country presents its own assortment from one reliable base.
Headless
Headless for greater freedom
A Next.js front end, Contentful and a reusable component library sit on API-driven orchestration. The UK launched first.
Front end and back end now evolve independently.
The results
A digital growth system that keeps learning
Front end and back end now evolve independently, and every market works from one reliable base.
Launching an additional market now takes about half the implementation effort.
+8.9% purchases in the first post-launch comparison on the UK platform.
More than 77% of customers who started checkout completed their purchase.
A consistent global brand with local flexibility
Faster rollout of markets and propositions
More efficient content creation and localization
A structured measurement and experimentation program
A scalable foundation for new digital and AI-enabled services