Focus Bikes
Inspiring experience thanks to a Magento platform
Focus Bikes is a part of Pon, an international trade- and service organization, Focus Bikes is known for high-quality mountain and road bikes. They came to Youwe because their website was not up-to-date and because of that the customer did not get the right experience.
Focus Bikes is one of the luxury brands of Pon. Along with the objective of Pon Bicycle Group they wanted to better integrate the online and offline customer journey and to use the online website as a conversion machine for the dealers. Their current website was due for renewal. The website didn't satisfy the conditions necessary to achieve this objective.
The problems of Focus Bikes were: The ‘bike-finder’ was not relevant enough and did not satisfy the information needs. The online customer experience was not inviting or inspiring enough. The website had no conversion points leading to the dealers. In addition, the product information was still maintained manually on the website. The data was coming out of the export from the Baan- (ERP) system. This process was time-consuming because multiple sources were supported. The product content had to be improved as well, in terms of photos, videos, and specifications.
With the new Magento solution Focus knows how to integrate a better customer journey and also to use the website as a conversion-machine for the dealers. Win-win!
Our solution
The results
Doubled Conversions
The re-energised online presence of focus-bikes.com now offers what consumers expect, and the project has been a resounding success. Test ride conversions doubled within one month. The new website now suitably represents the high quality of the Focus Bikes brand, and delivers a seamless purchase journey for customers.
A Magento solution with an ERP and PIM integration for your business?
Multidimensional CMS, smart search and configurator capabilities are just a few of the many possibilities of a Magento solution in combination with an ERP and a PIM system. Curious what an updated website can achieve for your company?