Focus Bikes
Inspiring experience thanks to a Magento platform
Focus Bikes is a part of Pon, an international trade and service organization. Focus Bikes is known for high-quality mountain and road bikes. They came to Youwe because their website was not up-to-date and because of that the customer did not get the right experience.
With the new Magento solution Focus knows how to integrate a better customer journey and also to use the website to bring customers to the dealers.
Our solution
The challenge
Our approach
What Youwe did
Youwe moved Focus Bikes from TYPO3 to a Magento solution, integrated with the ERP and a Product Information Management system.
The work covered strategy, implementation and the customer journey, to connect the online and offline journey with the dealers.
How
Product information used to be maintained by hand, from exports out of the Baan ERP system. With the PIM integration, it now flows into the site.
The site combines a CMS, search and a configurator. A bike finder helps customers find the right bike, and an online catalog presents the range.
A dealer finder shows where bikes are sold and which dealer has them in stock, and visitors can request a test ride on the site.
The results
Doubled Conversions
The re-energised online presence of focus-bikes.com now offers what consumers expect, and the project has been a success. Test ride conversions doubled within one month. The new website now suitably represents the high quality of the Focus Bikes brand, and delivers a smooth purchase journey for customers.
