Auping
Auping: an AI mattress advisor built on 135 years of sleep expertise
Choosing a mattress is personal, and most people start with questions. Auping, the Dutch bed and mattress maker, wanted shoppers to get the same knowledgeable answers online that they get from an Auping sleep advisor in store.
Our solution
The challenge
The challenge
Auping was founded in 1888 in Deventer, the Netherlands, where it still designs and makes its beds and mattresses. In its own words, Auping brings more than 135 years of knowledge and experience in sleep to everything it makes, with a strong focus on design, quality and sustainability.
A conversation that sounds like Auping
A tone of voice based on Auping's brand guidelines, with example answers reviewed and approved by Auping's brand team and later aligned with Auping's own voice guidelines.
Room for open questions, plus a guided mattress choice flow inside the chat that shoppers can start whenever they are ready.
Trust and control built in
A clear notice at the start of every chat that the digital specialist uses AI and can make mistakes, with a link to Auping's privacy statement and a reminder not to share sensitive personal data.
Guardrails for privacy and security, relevance, language quality and content validation.
The results
Auping's expertise, available online
Shoppers can ask the questions they would ask in store and get answers drawn from Auping's own knowledge.
On-brand and in natural Dutch
A clear path to the right mattress
Transparent and privacy-aware by design