Heidelberg
A PIM system and SAP integration for Heidelberg
Four different countries, three SAP ERP systems and a large number of (duplicated) product ranges for each branch: Youwe helped Heidelberg to integrate a Magento web platform with their SAP and implemented Pimcore.
3
SAP ERP systems integrated
4
Different countries integrated
€50 mln
Projected turnover in 2018/19
Thanks to Pimcore and the Magento SAP integration, organized marketing and sales policy can be executed from one central platform.
Our solution
The challenge
Our approach
What Youwe did
Youwe connected a Magento web platform for Heidelberg to its SAP ERP systems through the Magento SAP Connector, and implemented Pimcore as PIM.
The platform brings together Tetterode/Plantin for Belgium and the Netherlands, Mackinggraf for Italy and Hartman for Spain.
How
Youwe’s view is that the logic in SAP should not be replaced, but used more efficiently. The connector retrieves prices, delivery dates and stock from SAP through real-time interfacing.
In Pimcore, every article gets a Heidelberg number, so products have one number across all branches and no duplicates load into Magento.
Product data is enriched in Pimcore with images, videos, specification sheets and safety sheets, and then sent to Magento.
Magento SAP Connector & PIM
Four different countries, three SAP ERP systems and a vast amount of (duplicated) product assortments for every branch: Pimcore does provide a solution to bring structure to these (product)information flows in a logical manner. Pimcore offers one central source of product information. All articles have a so-called ‘Heidelberg-number’, a Pimcore-numbering that was added to unify the numbering system across all branches. This ensures less system pollution and makes identifying the products easier. This way, product managers will have more control when managing the assortment, stock, and inventory. In addition, marketing actions are made easier and can be enhanced with assets such as video, images, and product specs.
The results
Centralized approach
Youwe made management and enrichment of the product assortment possible from one central point. This ensured the eCommerce platform was easy to maintain and product information and inventory could be synchronized throughout the entire organization. All branches can update, change or delete product information from a central location, as well as managing the assortment in the webshop thanks to the Magento integration. By adding a unique SKU number in Pimcore, all products are marked with the location and language-specific properties, without loading up any duplicates in the Magento webshop. This in turn simplifies international communication about products.
ERP system
Youwe believes that the logic available in an ERP system such as SAP should not be replaced, but used more efficiently. The Magento SAP connector enables Magento to work with the information it retrieves from SAP, including price structures, specific customer delivery dates or stock information. This information is all retrieved from the SAP database by using the real-time interfacing of the SAP connector. Heidelberg is now able to maintain the entire product flow from ERP system to the eCommerce system. By adding a PIM system within the flow, more information can be added to the products and distributed to different channels and outlets. Pimcore allows extra imagery, videos, specification sheets and safety sheets to be added on product level.
Interested in a system to manage and distribute all your data in a more efficient way?
A central source of product information with Pimcore and a Magento SAP Connector, with more control over assortment, stock and inventory from one place.
Youwe's experts are ready to take on the challenge.