Stay Ahead & Go Beyond
Youwe shares the latest projects and industry news to help you shape your version of digital success
Stay Ahead & Go Beyond
Youwe shares the latest projects and industry news to help you shape your version of digital success
Real-life challenge resolved : Quooker case
Quooker operates in over 15 markets and is faced with a common challenge: siloed data across Magento, GA4, Search Console and spreadsheets. GA4 revenue tracking was unreliable, and their management lacked a clear, actionable overview.
Together, we designed a fully integrated dashboard:
One global overview with detailed local views
Automated data flows (including a custom-built Magento connector)
A responsive, visually upgraded Looker Studio dashboard
Consolidated KPIs across 15+ Google Analytics properties via a data warehouse
Monthly insights that directly fuel Steerco decisions
The Result?
One source of truth across teams and countries
Insight-led management meetings
Smarter, faster decisions
Let’s Build This For You
If you want to move from gut-feeling to data-driven growth, let’s talk. Our experts are always happy to connect with you, hear about your big questions and important challenges and help you overcome these for the benefit of your business.
Types of platforms & hosting set-ups: Monolithic, Headless & Composable
This video discusses the main types of eCommerce platforms and hosting set-ups, so you can better understand the advantages and disadvantages of what you’re working with, and whether it’s still the right fit.
Alternative paths to replatforming, with pros and cons
Knowing what to do is one thing. Knowing how to do it is another. That’s why our second video focuses on different paths to replatforming. Spoiler: a full “Big Bang” rebuild isn’t always the right move. Approaching this process in phases could be a better fit under certain conditions. More specifically, this video will explore three key strategies, along with their benefits and limitations:
Detailed platform comparison: Adobe Commerce, Magento Open Source, Shopify Plus & Commercetools
With so many eCommerce platforms available, as well as their constant updates, it’s easy to feel overwhelmed. In our third video, we simplify the process by breaking down the key differences between four leading options:
Real-life case studies
In our final video, we bring everything together with real-world case studies.
Explore how businesses like yours took different replatforming paths, their reasons for doing so, challenges they overcame and technologies they ultimately chose.
Companies that will be discussed include Quooker, Whitestores, XXL Nutrition, Outdoor Value, and more.
Data Bootcamp: Your Guide to Smarter Product Information
We hear from many clients that keeping product data organized, consistent, and ready for the future is a major hurdle. Our new Data Bootcamp whitepaper is designed to help you build a strong foundation for Product Information Management (PIM), Product Experience Management (PXM), and AI integration. Inside, you’ll find:
Step-by-step advice for centralizing and enriching product data
Practical examples of how AI (like our SPIDER tool) can automate and improve your data processes
Tips for preparing your data for new sales channels and compliance requirements
Whether you’re just starting to clean up your product information or looking to scale up your digital experiences, this guide gives you a clear, actionable path forward.
Compliance Survival Guide: Making Regulations Work for You
Regulatory changes can feel overwhelming, but with the right approach, they can also become opportunities. Our Compliance Survival Guide breaks down what’s ahead—including the Digital Product Passport, NIS2 Directive, and Accessibility Act—and shows how you can meet these requirements without unnecessary stress. You’ll learn:
How to use Master Data Management (MDM) and PIM to keep your data accurate, secure, and accessible
Where AI-driven automation can save you time and reduce risk
A straightforward checklist to help you turn compliance into a competitive advantage
We’ve included real-world recommendations based on our experience helping clients across industries—so you can focus on what matters most: growing your business.
Your Online Store (eCommerce):
Knows your shoppers: Recommends products they'll love, almost like a personal shopper.
Presents perfect deals: Shows special offers tailored to what each customer usually buys, making them feel valued.
Guides them easily: Makes finding and buying things super simple, leading to more sales.
Your Marketing Website (CMS):
Reads your visitors' minds: Shows them articles, videos, or services that truly match their interests, keeping them engaged longer.
Finds your best leads: Automatically highlights your services to potential customers who show interest, helping your sales team.
Makes content creation smarter (with ADELA/HOOK): Our AI systems help you create compelling content faster by suggesting what works best for your audience.
Your Member or Customer Portal:
Your personal hub: Each member sees their specific account details, important updates, or community discussions the moment they log in.
Help is always there: Smart chatbots answer questions instantly, guiding users without a wait.
Proactive service (with Agentic AI): Picture this: an AI assistant in your portal notices a customer changing their service use and proactively suggests a new plan or even prepares the upgrade paperwork for them! This turns service into a helpful partnership.
In 2023, user feedback registered:
0%
Users were unhappy with search results
0%
Users couldn’t find what they were looking for
0%
Users recommended more accurate descriptions in search listings
AI as the Lifeline for Overloaded Teams
Faced with this challenge, the team brainstormed: “What if we use AI to generate SEO descriptions automatically?” It seemed like the perfect fix. No extra burden on editors, faster improvements to search visibility, and smarter content strategy.
But the reality was… more complicated.
Sure, generating a summary with AI sounds simple — until you hit the unforeseen obstacles:
Phase 1 — Automation Meets Reality
To start small, the developers launched Phase 1: a limited pilot involving 100 pages. The goal was to fine-tune the prompts, evaluate output quality, and chart the best workflows.
But even this pilot exposed new challenges:
Want to Start Using Marketing Automation? Here's What You Need to Know
What Marketing Automation Actually Does
Marketing automation handles all the repetitive stuff, so you can focus on strategy.
The Implementation Process (What Really Happens)
Setting up marketing automation isn't just about picking a platform and hoping for the best. We build your marketing infrastructure from scratch and in such a manner that it fits your particular needs.
What Actually Goes Wrong in Migrations
Website migrations fail for predictable reasons, but these issues are completely preventable with the right approach.
The Strategic Migration Approach
Successful migrations don’t just preserve your search visibility – they can actually improve it while delivering the benefits of your new platform.
It starts with comprehensive planning. Every indexable URL, backlink, top landing page, and performance metric gets audited and benchmarked before any changes begin.
It maintains URL stability where possible. Keeping existing URL structures eliminates risk, but when changes are necessary, every redirect is mapped meticulously.
It preserves all SEO elements. Metadata, structured data, canonical tags, and internal linking structures transfer intact to the new platform.
It includes thorough testing. Redirect maps get tested with crawlers, staging environments are properly blocked from search engines, and monitoring systems track performance hourly during launch.
It treats migration as cross-functional. SEO requirements have equal weight alongside design, development, and business needs throughout the process.
The Migration Advantage
When executed strategically, migrations become opportunities for significant improvement rather than just risk management.
Enhanced performance capabilities. Moving to modern platforms often enables better Core Web Vitals, faster loading times, and improved mobile experience – all ranking factors.
Technical debt elimination. Migrations provide the perfect opportunity to fix legacy issues, consolidate content, and implement best practices from the ground up.
Scalability improvements. New platforms typically offer better content management, easier optimization capabilities, and more robust analytics integration.
Competitive positioning. While competitors who migrate poorly lose visibility, your strategic approach can capture their lost traffic and market share.
Why SEO Can’t Be an Afterthought
Organic search typically drives over half of website traffic for most businesses. Treating SEO as secondary during migration puts your primary traffic source at risk.
The costs of getting it wrong extend beyond traffic metrics. Reduced visibility affects revenue, requires expensive recovery efforts, and can take months or years to fully address.
The opportunity cost is equally significant. Migrations done right routinely maintain 95% of traffic on day one and can deliver 20-40% growth in the following quarters.
Google finally listened to what advertisers actually wanted!
What we found
Our team has been playing around with the new channel reporting feature. It shows you impressions, interactions and conversions distribution across channels (Search, YouTube, Display, Shopping, all of it.)
Here's something interesting we discovered: We had one client questioning their YouTube performance based on the limited data available. When the new reporting launched, we could finally prove YouTube was actually delivering solid purchase revenue, even without product feeds. The ROAS was sustainable and only slightly lower than their top-performing paid search campaigns.
Channel performance reporting actually works
This new reporting is really useful. You can see:
How much you spend on each Google channel
Why some channels aren't working (with suggestions to fix them)
Which format performs better (videos vs product ads vs all ads)
Download everything as a proper report
We tested this across different client accounts. The results were surprising. The diagnostics revealed optimisation opportunities we couldn't spot before. As an example, you could find out that Google Maps is not serving due to incomplete store information. Now we can fix these issues immediately.
New controls that help
- 01
Checking all client campaigns with the new reports
- 02
Fixing issues the diagnostics found
- 03
Cleaning up search themes that don't work
- 04
Adding negative keywords where needed
What we recommend:
Maximise your asset coverage: Google showed that excellent ad strength can increase conversions by 6% at similar CPA
Include at least one video: their data shows advertisers with videos see 12% more conversions on average
Use your customer data for audience signals
Give campaigns a couple of weeks to ramp up, especially when making changes
Focus on asset variety using the new reporting to see what actually works
What's next
These aren't just nice new features. They give you an advantage if you use them early. We're already seeing better results for clients who've made these changes.
The truth is, Performance Max was always working well leveraging a cross-channel approach to cover the mid-lower funnel. Now it's powerful and transparent. That's a much better combination.
Want to see how these updates work for your campaigns?
Our PPC team is already using these features across client accounts. We can show you what we found and help you get started.
Klaviyo
Katy Wilson, Partner Manager at Youwe, shares her take on the new Shopify features.
Shopify Summer ’25 – What It Means for You (and Where We See More Potential)
Shopify has just dropped their Summer ’25 Edition, and as your Partner Manager here at Youwe, I wanted to highlight some of the most exciting updates, especially where they align with what matters most to our clients.
B2B Just Got a Bit More Powerful
Shopify continues to make strides in the B2B space with some very welcome additions:
So, here is what each of the X:30 episodes on Compliance will bring you:
Ep 1: Digital accessibility is not just a legal requirement, it's a business necessity
In the first episode of our latest X:30 - Expert Half Hour series, Joëlle Voogt, Visual & UX Designer at Youwe, joins our host Rowan Smith to share why accessibility and compliance need to be at the heart of every digital experience. Joelle breaks down the EAA, the fundamentals of WCAG, and why inclusive design is about much more than ticking legal boxes.
In this episode, you'll learn:
What the European Accessibility Act means for your digital presence
How to integrate WCAG principles into your design process
Why inclusive design is good for users and business
Ep 2: What does accessibility compliance look like post-Brexit?
It’s time for the second episode of our X:30 - Expert Half Hour series all about accessibility and compliance. Fay Cadman joins host Rowan Smith to explore how UK and EU accessibility laws intersect, and what businesses need to do to stay compliant on both sides of the Channel. Talking points for this episode include:
How UK and EU accessibility laws compare
What UK-based and EU-facing businesses must prepare for
How to bridge legal differences without compromising accessibility
Ep 3: The Digital Product Passport is coming - are you ready?
It’s more than a compliance requirement. It’s a shift in how we think about product transparency, traceability, and digital responsibility. Join our host Rowan Smith and guest Narendra Kumar, Implementation Consultant at Youwe, for our next X:30 session. Talking points for this episode include:
What the Digital Product Passport really means for your business
How it connects to digital platforms
What tools you’ll need
Why it matters now
Episode 5: The legal perspective - Are you legally covered?
With Mark Krul | Corporate Lawyer at Youwe
A compliance plan isn’t complete without understanding the legal landscape.
Mark Krul, legal expert, discusses what enforcement of the EAA could look like, common legal pitfalls, and how to build an accessibility strategy that stands up in court.
And yet more to come
If you’re curious or want to catch up, our X:30 LinkedIn page has all the upcoming topics and the info on the previous ones.
Also, drop us a message with your suggestions on the topics of your interest, we are always happy to bring you the info you want and need.
Give our LinkedIn page a follow to ensure you’re always in the loop!