Adobe Marketo is Marketing Automation software that helps you get the most out of every stage of the customer journey

Marketo helps organizations automate and measure marketing engagement. Automate tasks and workflows, build brand value, grow revenue and prove impact.

Marketo is a market leading SaaS-based marketing automation platform to help organizations automate and measure marketing engagement, tasks and workflows. Based in San Mateo, California the company sells marketing automation software to help B2B and B2C marketers target qualified leads, produce lead-to-revenue opportunities and execute automated, personalized marketing campaigns across multiple digital channels. 

The American company was founded in 2006 and started in the field of e-mail marketing. Recently, Marketo has been acquired by Adobe. The combination of Marketo and Adobe's Experience Cloud is the definitive system of engagement for B2C and B2B marketers. Marketo's exceptional lead management, account-level data, and multi-channel marketing capabilities are combined with Adobe's rich behavioral data set to create the most sophisticated, uniform view of the customer, at both the individual and the account level.

Marketo advantages: 

  • Identify leads and opportunities via advanced tracking

  • Comply fully to the GDPR regulations

  • Automate marketing processes

  • Fully integrate your CRM and digital touchpoints

  • High-level user customization

  • Best in class for advanced international marketing governance


Marketo resources:

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Benefits of Marketo

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