Marketo is a Marketing Automation expert and follows the actions of consumers online, whether it is the opening of an e-mail or the purchase of products.

Marketo helps organizations automate and measure marketing engagement, tasks and workflows, build brand value, grow revenue, and prove impact.

Marketo is SaaS-based marketing automation software built to help organizations automate and measure marketing engagement, tasks and workflows. Based in San Mateo, California the company sells marketing automation software to help B2B and B2C marketers target qualified leads, produce lead-to-revenue opportunities and execute automated, personalized marketing campaigns across multiple digital channels. 

The American company was founded in 2006 and started in the field of e-mail marketing. Recently, Marketo has been acquired by Adobe. The combination of Marketo and Adobe's Experience Cloud is the definitive system of engagement for B2C and B2B marketers. Marketo's exceptional lead management, account-level data, and multi-channel marketing capabilities are combined with Adobe's rich behavioral data set to create the most sophisticated, uniform view of the customer, at both the individual and the account level.

Using Marketo comes with some major advantages for your business, some of which you can’t find anywhere else. Contact Youwe experts to get to know more about them! (ca 100- 150 words)

Advantages of Marketo: 

  • Modular design (marketing automation, consumer engagement marketing, real-time personalization, marketing management)

  • CRM Integration

  • Analytics which enables to track campaigns and pull reports to access data from any point

  • Diverse pricing options

  • High-level user customization

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The result of using Marketo is an unparalleled level of marketing engagement, automation and attribution power, all with the goal of providing end-to-end, exceptional experiences for your customers wherever and whenever they want. Eager to know more!

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Comparison of the top 9 Marketing Automation software systems

In this whitepaper, you will find a comparison of the top 9 Marketing Automation tools.

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