Construction & Building Materials

Manufacturers, wholesalers and retailers of building materials serve contractors, installers and homeowners at the same time. Each group orders in its own way and needs different information. Youwe connects your commerce, product data and back office, so every buyer can find, configure and order the right product.

Building products are technical, often configurable and sold through several channels at once.

Trade customers expect their own prices, bulk ordering and quotes. Homeowners look for clear advice and a price they understand. Behind both sit an ERP, stock and delivery planning that cannot stop. We help you modernize step by step, starting where it has the most effect, and connect new channels to the systems you already run. Our work for Schneider Electric, Elektrototaalmarkt, Kooyman and Vufold shows how this works in practice.

Professionals order in volume and on account. Homeowners want advice and a clear price. We help you serve both from one platform.

How we can help

01
Trade and Project Ordering
Give contractors and installers bulk ordering, reorders from their order history, quotes from the cart and payment on account, as Elektrototaalmarkt offers its business customers.
02
Customer-Specific Pricing
Show each business customer the prices agreed in your ERP, with a VAT toggle for business buyers, as Elektrototaalmarkt does.
03
Trade Storefront and Accounts
Run a trade storefront with prices hidden from the public and approval for new trade accounts, next to your consumer shop, as Vufold does.
04
Configurable Products, Stock and Lead Times
Link product options to stock and delivery lead times, so buyers of doors, windows and systems see what they can order and when it arrives. Vufold works this way with Youwe.
05
Technical Product Data
Keep specifications, dimensions, documents and images in one place, so every channel shows the same product information. Worktoolcenter, a workwear wholesaler for construction and DIY, runs its product information on a PIM platform with Youwe.
06
A Brand Store Next to Your Partners
Sell directly to homeowners alongside your installers and wholesalers, and learn which products and content work before you roll them out more widely, as Schneider Electric does with its own webshop.
07
Sustainability Data per Product
Bring environmental product information together in one place, so it is ready for tenders, customers and your own reporting.

Schneider Electric: one commerce platform for its country webshops, next to its partner channel

View customer case

An approach built on better outcomes

From go-to-market strategy and the shopping experience to commerce technology and marketing performance, our five-step approach puts digital effort where it has the most effect for your business.