Automotive & Cycling

Bike brands and automotive parts distributors sell through dealers, garages and their own channels at the same time. Riders and drivers expect clear product information and a quick route to the right part or the right dealer. Youwe connects these channels and the data behind them, so each one supports the others.

Dealers and garages remain at the heart of the business, even as more buyers start their search online.

Large parts ranges, models and sizes call for product data that is correct in every channel. Dealers want to order quickly and see what their customers see. Brands want their own direct channel without losing their dealer network. We help you connect ERP, product data and commerce step by step, as we have done for Gazelle, Focus Bikes, AGU and Unipart.

Bikes, parts and accessories are sold through dealers, garages and online at the same time. We help you connect those channels so that each one supports the others.

How we can help

01
Dealer and B2B Portals
Give dealers and business customers one portal to order, linked in real time to your ERP, as Gazelle does with its B2B portal, linked in real time to SAP.
02
D2C Next to Your Dealers
Sell directly to riders through your own webshop, as Gazelle does, or make your site a route to your dealers, as Focus Bikes does.
03
Parts and Product Data
Manage specifications, variants and images for large ranges in one PIM, so dealers and webshops work from the same data. Motorcycle Storehouse manages product information for its European dealer network this way.
04
ERP and PIM Integration
Connect ERP, PIM and webshop, so product information no longer needs to be maintained by hand, as Focus Bikes did with Youwe.
05
Garages and Service Partners
Let car owners book a service at a garage nearby, and give garages product data, appointments and invoices in one place, as Unipart does.
06
One Brand Across Regions
Run regional stores, localized content and marketing automation from one setup, as AGU does across five regions.
07
Search and Product Insight
Use search and analytics to see which models, sizes and parts customers look for, and act on what you learn. CMSNL lets riders and workshops find motorcycle parts by model and part number on a headless commercetools platform built by Youwe.

Gazelle: a B2B portal linked in real time to SAP, next to a webshop that sells directly to consumers

View customer case

An approach built on better outcomes

From go-to-market strategy and the shopping experience to commerce technology and marketing performance, our five-step approach puts digital effort where it has the most effect for your business.