Replatforming eCommerce: Should I stay or should I go?
Do you feel as though your eCommerce platform is limiting your potential, but justifying the ROI of necessary changes to the executive board feels like a challenge? Join our exclusive roundtable to focus on a critical decision: should you focus on replatforming or optimizing your current setup?
Agenda
Are you struggling to optimize your tech stack and align it with your digital strategy? As we enter 2025, it's the perfect time to assess whether your current ecommerce setup really supports your growth ambitions.
Join our exclusive roundtable to focus on a critical decision: should you focus on replatforming or optimizing your current setup? Gain insights on when a full replatforming is necessary and when targeted optimization can deliver better ROI. Explore strategies to reduce total cost of ownership (TCO) and maximize platform efficiency by eliminating technical debt or explore conversion rate optimization (CRO), personalization and AI integration. Youwe's customers Quooker and XXL Nutrition have faced the same questions and challenges, and we will share insights from these and other real-life business scenarios, including:
Leverage your platform:
Understand the financial impact of TCO.
Triggers for replatforming:
Learn what signals indicate when replatforming is necessary.
Optimization versus full migration:
Discover when it may be more cost-effective to improve your current system.
Actionable insights:
Get real-world use cases with ROI-driven strategies.
Networking:
Connect with industry peers facing similar platform challenges.
Join us to make informed decisions about your digital commerce infrastructure - future-proof, flexible and ready for growth.
Experts
Martin Macmillan
Implementation Consultant Youwe
Martin Macmillan is a Senior Digital Consultant at Youwe, an Adobe Certified Expert and Professional Scrum Product Owner, with a decade of experience helping merchants achieve their goals in eCommerce and digital transformation. He specializes in being the conduit between technical and non-technical stakeholders, understanding business requirements that drive commercial and operational success, and translating them into real-world solutions.
Henk Mensinga
Director of Product Implementation Youwe
Henk is Director of Product Implementation at Youwe, and with his years of experience he helps customers with the transformation to digital. He has helped many companies selecting, migrating and enhancing eCommerce platforms and knows exactly how to address pain-points, vendor lock-ins, innovation blockers and headless aspirations.
Timetable
01:00 PM — 01:15 PM
Intro: Why 2025 is a pivotal year for eCommerce.
01:15 PM — 01:40 PM
Strategist Presentation:
"Re-Platforming vs. Optimisation: Choosing the Right Path for Growth"
01:40 PM — 02:00 PM
Q&A
02:00 PM — 02:25 PM
Customer Case Presentations: Learn which factors weighed into replatforming decisions with Youwe clients Quooker and XXl Nutrition, and how we advise them strategically
02:25 PM — 02:55 PM
Final Interactive Discussion
02:55 PM — 03:00 PM
Closing & Wrap-Up
