B2B to the Future: Trends, Challenges, and Opportunities
Forget one-way webinars – let's have a productive discussion!
B2B eCommerce is evolving fast—buyers now expect a B2C-like online experience. Can your business keep up?
Join us for a conversation about the new reality of B2B and gain real-world insights from leading retail and manufacturing businesses like JC Electronics, Quooker, Riviera Maison, and Azerty.
Agenda
Join us for a refreshing, no-slides (yes, really!) live Q&A session where top eCommerce experts answer your questions in real time.
What you'll get out of it:
Insider perspectives on the latest B2B eCommerce trends and challenges
Practical advice on balancing operational efficiency with customer experience
Real-world insights on platform selection, AI adoption, and digital transformation
A rare opportunity to get answers from industry leaders to your questions – live!
Conversation topics:
1. Changing Buyer Expectations
Why B2B customers expect more – and how to deliver
Self-service vs. traditional sales – striking the right balance
2. Legacy Systems & Missed Opportunities
Data silos, inefficiencies & the hidden costs of outdated tech
Assessing whether it’s time to upgrade your platform & mitigating risks
3. Staying Competitive & Keeping Up with Innovation
AI, automation & the next wave of B2B transformation
How to future-proof your eCommerce strategy & secure internal buy-in
You'll get the chance to ask your questions after each section - we want to hear from you!
Experts
Martin Macmillan
Implementation Consultant Youwe
Martin Macmillan is a Senior Digital Consultant at Youwe, an Adobe Certified Expert and Professional Scrum Product Owner, with a decade of experience helping merchants achieve their goals in eCommerce and digital transformation.
Jorn de Vreede
Senior Digital Strategist Youwe
Jorn is a seasoned digital strategist with over a decade of experience helping organizations navigate the complexities of a constantly evolving world by developing and implementing strategies that balance business goals, user needs, and organizational capabilities through cutting-edge AI. His specialties include global expansion, platform optimization, and leveraging technology to drive transformative results.
Timetable
11:00 AM — 11:20 AM
Buyer Expectations in 2025
11:20 AM — 11:40 AM
The Pain of the Past – Challenges with Outdated Systems
11:40 AM — 12:00 PM
Future-Proofing Your B2B Strategy
