Munich Re Automation Solutions

Munich Re Automation Solutions: a better-run Marketo and a long-term marketing partner

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Platforms

  • Adobe Marketo Engage

  • Salesforce

Role

Marketo optimisation, marketing automation strategy, execution support, email template, training, Marketo audit, CRM integration, consent management, instance governance

Solution

Marketing strategy and execution; An audit of the existing Marketo set-up; Optimisation of the Marketo instance

Marketing automation only pays off when the platform is set up well and someone keeps it moving. Munich Re Automation Solutions already used Marketo, connected to Salesforce. Over several years, Youwe has helped the marketing team get more out of it.

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The goal: help the Munich Re Automation Solutions marketing team get more out of Marketo, year after year.

Our solution

The challenge

The results

  • A Marketo set-up that works better. The audit and two optimisation rounds tackled the technical set-up, data, programmes and the Salesforce connection across the existing instance.

  • One partner for strategy and execution. The team works with people who know its marketing and its Marketo set-up, and flexible support lets it move quickly without building every skill in-house.

  • Consent management implemented. In the second optimisation round, Youwe implemented complete consent management in Marketo.

  • A tidier, better connected instance. An archiving process, the CRM integration work and the nurture review support a clearer Marketo instance and its connection with Salesforce.

Want to get more out of the Marketo you already have?

Most marketing teams don't need a new automation platform. They need the one they have to work well, and a partner who keeps it moving. Youwe helps marketing teams get more out of Marketo, from strategy and execution to audits and optimisation.

Platforms

  • Adobe Marketo Engage

  • Salesforce

Role

Marketo optimisation, marketing automation strategy, execution support, email template, training, Marketo audit, CRM integration, consent management, instance governance

Solution

Marketing strategy and execution; An audit of the existing Marketo set-up; Optimisation of the Marketo instance

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