GDS Group
Marketo integrated with Salesforce for better marketing and sales alignment
GDS Group is a global event, research, and technology services company. They help clients in disruptive business environments to meet their challenges through a combination of B2B summits and events, technology services, and intelligence solutions.
Through their investment in Marketo and with support from Youwe, GDS Group has been able to optimize the process between marketing and sales and optimize the marketing and sales alignment.
Our solution
The challenge
Youwe is not the first Marketing Automation agency I have worked with … however, they are the best! Their technical knowledge is unrivaled and their willingness to adapt to business needs is appreciated.
GDS Marketing Automation Manager,
From strategy to implementation
Youwe also worked with GDS to develop a Marketo rollout strategy, ensuring there was an actionable plan for some of their channels, but also for their longer-term goals and objectives. This approach facilitated internal alignment and ensured everyone got the most from the investment in their new marketing technology.
Following on from the development of the strategy, Youwe then managed the rollout and implemented some of the roadmap items to help GDS grow even further.
The results
Through their investment in Marketo and with support from Youwe, GDS Group has been able to optimize the process between marketing and sales and optimize the marketing and sales alignment.
GDS Group now takes a much more sophisticated approach to lead nurturing. Youwe supported in mapping out nurtures for different target audiences and then building the relevant programs within Marketo. This has meant not only that, the sales team is engaging with the customer at a more appropriate time, but also that the overall customer experience has improved as they have had exposure to more relevant, interesting content before that initial discussion with sales.
GDS Group has been able to maintain a more manageable data set thanks to data cleanse programs that have been set up by Youwe. Youwe also developed a preference center, so contacts can manage their communication preferences in line with GDPR.
Our work with GDS Group has delivered a more streamlined, automated process through the funnel and a significant increase in the number of marketing-influenced deals. Not only are their marketing activities more successful, but GDS Group has the framework and reporting mechanisms in place to report on that success and really demonstrate the impact of marketing on the bottom line.
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