Kingspan
A new HubSpot environment for Kingspan marketing, connected with KIP
Kingspan is a building materials group. One of its businesses, Kingspan Insulated Panels (KIP), manufactures insulated metal panels for commercial, industrial, architectural and cold storage buildings. For its marketing, Kingspan wanted a new HubSpot environment that the team could use with confidence from day one, connected to the HubSpot environment KIP already used. Youwe implemented HubSpot as one foundation for contacts, consent, campaigns and reporting, and trained the team to run it.
The goal: one HubSpot environment where Kingspan Insulated Panels' marketing and sales teams work with clean data and clear processes.
Our solution
The challenge
Campaign building blocks
We developed a forms strategy and built the HubSpot forms, embedded on the Kingspan website. Landing pages were designed and developed, and Youwe designed and built email templates that the team can reuse for every campaign. Every element went through QA and testing before it went live.
Connected data and clear reporting
Youwe connected the new environment with the existing KIP HubSpot environment, so data flows where it is needed, and tested and monitored that integration. A custom dashboard gives the team a clear view of its marketing reports.
The results
Kingspan marketing now works in a HubSpot environment that is live, connected with KIP and in the hands of its own team.
Live HubSpot environment for marketing
Consent, lifecycle stages and contact data set up from the start
Reusable forms, landing pages and email templates
Integration with the existing KIP HubSpot environment
Custom reporting dashboard
A trained team that builds its own campaigns
Also read how Youwe moved the Kingspan Insulated Panels websites to Storyblok.