A headless Storyblok platform for Kingspan's multi-site panels estate

Kingspan Insulated Panels is a division of Kingspan Group, a global manufacturer of insulation and building envelope solutions. Alongside the main Kingspan panels site, the division runs brand websites for specialist businesses and markets, such as Euroclad Group, Isocab, Isomasters and Maison de l'Étancheur.

• One foundation for many brands. Sites for different brands and markets should share components and patterns while keeping their own identity and local content.

• Editorial agility. Marketing teams should be able to build and update pages themselves, without waiting in a developer queue for every change.

• Structured, consistent product information. Specifiers expect technical details, documents and downloads to be presented the same way on every site.

• Governance built into the platform. Brand rules and required wording should live in the components, so local teams can move fast without drifting off-brand.

A custom search solution helps visitors find systems, documents and information across the estate. Alongside it, AI-supported content operations helped migrate, create and translate content at the scale a multi-site, multi-language estate needs.

What Kingspan gets: content that is easier to find for specifiers and easier to manage for editors.