ASSA ABLOY

Setting up a new CRM system for ASSA ABLOY

Platforms

Role

Youwe’s role was their Digital and Martech partner offering expertise in strategy development, implementation, and optimization, enabling seamless integration of Salesforce and Pardot to streamline marketing processes, enhance customer engagement, and maximize ROI.

Solution

Youwe acted as Assa Abloy's trusted consultancy partner to optimize their Salesforce and Pardot instances. We provided end-to-end services encompassing strategic planning, meticulous data analysis and management, process refinement, seamless integration of Salesforce and Pardot into their existing tech stack, and comprehensive reporting solutions. Our tailored approach ensured that six ASSA ABLOY UK brands could leverage Salesforce and Pardot to their full potential, aligning these platforms precisely with the unique requirements and objectives of ASSA ABLOY UK.

ASSA ABLOY is the largest global supplier of intelligent locking and security solutions and is the UK's largest locking group with security solutions in a range of markets.

Project Challenges: ASSA ABLOY needed help in sourcing and setting up a new CRM system—whilst also wanting to make sure that the new system was supported by a strong and well understood sales process and that adoption levels were high.

Reporting: Key from a management point of view was to have a full suite of reporting around financials, opportunities and marketing.

Sales: The sales team had a requirement for help with day to day management of leads, projects and opportunities.

27%

Increased campaign lead conversions by

387%

Increase in contact database

63%

Increase in the conversion of SQLs

In a project highlight for Assa Abloy, the implementation of Salesforce and Pardot resulted in a 63% increase in the conversion of SQLs, leading to more opportunities converting to business.

Our solution

The results

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Platforms

Role

Youwe’s role was their Digital and Martech partner offering expertise in strategy development, implementation, and optimization, enabling seamless integration of Salesforce and Pardot to streamline marketing processes, enhance customer engagement, and maximize ROI.

Solution

Youwe acted as Assa Abloy's trusted consultancy partner to optimize their Salesforce and Pardot instances. We provided end-to-end services encompassing strategic planning, meticulous data analysis and management, process refinement, seamless integration of Salesforce and Pardot into their existing tech stack, and comprehensive reporting solutions. Our tailored approach ensured that six ASSA ABLOY UK brands could leverage Salesforce and Pardot to their full potential, aligning these platforms precisely with the unique requirements and objectives of ASSA ABLOY UK.

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