Nowadays, more and more purchases are made via phone. So it is important for a web shop to be user-friendly and fast, for any device. Magento PWA Studio is used to make Magento web stores function as Progressive Web Apps. Magento PWA Studio is a smart solution to improve the mobile shopping experience.
Progressive Web Applications (PWA) use modern technologies to provide a personalized experience to customers across devices and channels. For a Magento Web store, a PWA ensures that only changes relative to the current page are loaded, eliminating the need to refresh each page. This reduces server load and improves load time. Moreover, a PWA can behave like an app, eliminating the need to develop separate apps for different platforms.
Great User Experience on any device
The principle behind a PWA is that the content of a website must be accessible anywhere and on any device. PWA works with all available browsers and responds quickly. The loading time of a PWA can be 15x faster than on a responsive webshop. This ensures a smooth presentation on all devices, which makes pages load faster and thus optimizes the User Experience in terms of speed.
Also available offline
PWA Studio online shops store content in the cache of a device to ensure that certain content can be displayed when a user is not connected to the internet. Pages previously loaded will remain available. The webshop is therefore also available when the user is offline. In addition, a PWA is always up-to-date without the need for updates.
A PWA is fast and user-friendly, which can have positive consequences for the SEO ranking. For this, Google looks at speed, user-friendliness and to what extent browsers and devices are supported. In addition, PWAs do not have to meet the requirements of an app store.
Push notifications and strong branding in a PWA make it possible to make customers even more aware of the added value of an organization. This allows a customer to identify faster with products and services.
PWAs are modern websites that can function as an app, but cannot be found in app stores. It offers the same experience and functionalities as a native app on phones and tablets. A PWA can be put on a mobile phone directly from the browser by means of a bookmark. A user no longer has to download an app from the app store. This can cause customers to visit the website more often. You could say that a PWA is a mobile site with an app-like experience.
One size fits all
Since Magento PWA Studio does not require different apps for Android and iOS, it is possible to save time with a PWA. One app can be used on all operating systems, making for a faster time-to-market. No need to create different versions for Android, iOS and the website. This also means that only one system has to be adjusted in terms of content and design.
With PWA it is possible to send push notifications on Android, which can help keep an end user involved and motivated to open the webshop as an app and/or to use the online shop more often in the browser.
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