Somewhere in your pipeline right now, a buyer is asking an agent to compare you against a competitor. It will read your product data, not your relationships, and it won't call to clarify. Youwe and Pimcore are bringing a small group of retail, wholesale and manufacturing leaders to the Heineken Gebouw in Rotterdam to challenge what that means for the way product data is structured, governed and published.
Agentic systems are arriving on both sides of the sales process, and every organisation in this room is about to make two decisions: how to most effectively structure product data in an AI-first world, and how to leverage the same agents to deliver this change effectively. This session is designed for those looking to make those decisions the right way. This is not a presentation with questions at the end. You will be joining a peer to peer discussion, chaired by data management experts from Youwe and Pimcore, in which you will help to shape the future of an emerging topic in your industry.
We will discuss:
What does this new world mean for us? What does product data need to look like when an agent is owning or supporting procurement research? How do you merchandise to something without human nuance?
Where is the governance line? What would you actually let an agent do to your product data without a human in the loop? Where does your boundary sit, why there, and how long before it moves?
What does your team look like in 2030? With a governed data spine in place and agents operating inside your customer systems, who do you hire to manage this and what do you outsource?
You will take away:
A clear read on how AI-assisted procurement changes what your product data has to do, validated against peers facing the same challenges.
Your own position on agent governance tested against peers who have drawn the line somewhere different, with learnings shared across industries.
Direct sight of where the future of agentic data management is headed, and the chance to put your operating reality into that conversation.
Places are limited and allocated by invitation. Youwe and Pimcore host this session for senior commercial, digital and data leaders in wholesale, distribution and manufacturing who are making these decisions now rather than watching from a distance.
11:30 AM — 12:00 PM
Welcome coffee
12:00 PM — 02:00 PM
Roundtable session: Your Buyer is a Machine
02:00 PM — 03:30 PM
Networking drinks, bites and open conversation
October 7, 2026
11:30 AM to 03:30 PM
Heineken Gebouw Rotterdam
Crooswijksesingel 50
3034 CJ Rotterdam
Netherlands
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Executive Roundtable: Your Buyer is a Machine