What Top eCommerce Brands Do Differently

Discover the strategies that set top-performing brands apart in our upcoming online roundtable. "What Top eCommerce Brands Do Differently" is designed to give you actionable insights into Conversion Rate Optimization (CRO) and UX design, enabling you to drive more revenue and create a superior customer experience.

Agenda

Optimizing every aspect of your customer’s journey is critical which is why this event brings together industry experts to uncover the secrets behind the success of leading eCommerce brands. Whether you’re looking to plug revenue leaks, enhance user experience, or explore the latest in AI-driven strategies, this session has something for you.

What You’ll Learn:

Identifying and Fixing Revenue Leaks - Uncover the hidden areas where your eCommerce business may be losing revenue. Learn practical, data-driven strategies to address and prevent these leaks, including expert tips on reducing cart abandonment and improving overall checkout experience.

Case Study: G-Star’s UX Improvements - Dive into an in-depth case study of G-Star’s continuous UX enhancements. Discover how they leverage CRO methods like A/B testing to fine-tune their website, resulting in significant revenue growth. Understand how G-Star tailors CRO strategies to different regions, providing a roadmap for global eCommerce success.

AI vs. Traditional CRO and UX Strategies - With the rise of AI, is it time to abandon traditional CRO and UX methods? Our experts will discuss the pros and cons of AI-driven strategies versus tried-and-true techniques. Learn when and how to effectively incorporate AI without discarding the fundamentals that have worked for years.

Experts

Stephanie Raaphorst

UX Designer Youwe

Stephanie is a UX Designer at Youwe. She brings a wealth of knowledge in User Experience (UX) design. Her focus on creating intuitive and user-friendly designs ensures that every customer journey is seamless and engaging.

Miles Hoogwerf

CRO Manager Youwe

Miles is a CRO expert at Youwe. He loves to help businesses identify conversion frictions on their current webshops, and offer strategic solutions.

Timetable

12:00 PM12:10 PM

Welcome and Introductions

12:10 PM12:40 PM

Identifying and Fixing Revenue Leaks | Delivered by Miles Hoogwerf, CRO Manager

12:40 PM01:10 PM

AI vs. Traditional CRO and UX Strategies | Delivered by Stephanie Raaphorst, UX Designer

01:10 PM01:40 PM

Case Study: G-Star's UX & CRO Strategy

01:40 PM02:00 PM

General Q&A and Closing Remarks

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