Lunch - Intelligent Product Experience: PXM, AI, Compliance
In today’s commerce, product experience is the new battleground. While many companies focus on digital channels (DXP), true competitive advantage lies in managing the source of these experiences—your product data. This event explores how Product Experience Management (PXM) is redefining how brands create, govern, and personalize data for omnichannel success, and offers insights on how to leverage AI for experience and compliance, including NIS2 and DPP.
Agenda
AI is reshaping how leading e-commerce brands manage and scale product information. By automating data enrichment, personalization, and compliance processes, you can deliver consistent, high-impact product experiences across every channel—while staying ahead of legislation like the Digital Product Passport or NIS2.
The outcome? A product experience strategy that drives engagement, boosts profitability, and keeps your operations resilient—no matter what comes next.
Join our expert panel to explore how AI-driven PX can change your business:
“Build once, use everywhere”: how good data scales across touchpoints
PXM is not a feature — it’s a capability critical for scalable personalization
AI isn’t replacing creativity — it’s empowering teams to move faster and smarter
SPIDER is your product data co-pilot for enrichment, insights, and compliance
Compliance as a favourable side-effect of getting your data in order
You’ll learn: ✔ How AI-powered data enrichment strengthens PX and performance ✔ Why data accuracy is the key to reducing returns and maximizing revenue ✔ How to stay compliant without sacrificing speed or creativity ✔ Practical examples of brands transforming PX with AI and thriving because of it
Experts
Sebastiaan den Boer
Director of AI & Data Science Youwe
As an AI expert, Sebastiaan sees firsthand how AI is transforming businesses. He also is the author of Youwe's infamous whitepaper 'AI Masterpieces: 20 practical applications of AI in business'. Sebastiaan will debunk common myths and showcase real-world examples of AI driving success. We'll explore whether AI is crucial for survival in today's digital economy and how it can give you a competitive edge.
Rudi Schubert
Sales Executive Pimcore Pimcore
Rudolf plays a key role as Sales Executive at Pimcore: no product-related question goes unanswered - from the first introduction to the kick-off of a successful Pimcore project.For almost 20 years, he has been supporting organizations in setting up their digital landscape, in a variety of roles and product categories. His goal? To provide solutions that make doing business easier and more efficient.
Henk Mensinga
Director of Product Implementation Youwe
Henk is Director of Product Implementation at Youwe, and with his years of experience he helps customers with the transformation to digital. He has helped many companies selecting, migrating and enhancing eCommerce platforms and knows exactly how to address pain-points, vendor lock-ins, innovation blockers and headless aspirations.
Timetable
08:00 AM — 08:15 AM
Welcome
08:15 AM — 09:00 AM
From PIM to PXM: How Pimcore an Gartner look at smart product experiences as the key to future-proof eCommerce (Rudi Schubert, Pimcore)
09:00 AM — 09:15 AM
Coffee break
09:15 AM — 10:00 AM
Supercharging PXM with Youwe Intelligence: meet AI models and learn how the SPIDER improves product data (by Sebastiaan den Boer, Director of AI, Youwe)
10:00 AM — 10:30 AM
From chaos to compliance: how smart product data fuels NIS2 and DPP readiness via PXM. (by Henk Mensinga, Youwe)
10:30 AM — 11:00 AM
Discussion and Q&A by the three experts: Share your stories or questions and ask our experts about real-life cases and examples!
11:00 AM — 12:00 PM
Lunch
Lunch - Intelligent Product Experience: PXM, AI, Compliance
June 19, 2025
08:00 AM to 12:00 PM
Suits & Sundays aan de Kade
Asch van Wijckskade 31B
3512 VR Utrecht
Netherlands
share: