Coffee & Commerce: Mastering Data-Driven Personalization and Product Discovery
You know what Baristas really excel at? Personalization, of course! But for that, you have to be the wizard who links your product knowledge to your customers' needs. In your daily business, you also want to provide this customized customer experience, but your customer is not at your counter. We have a solution for you! Join us for an inspiring morning with coffee and a delicious lunch, where you'll interact with industry leaders from XXL Nutrition, Smartphonehoesjes.nl, Youwe and Tweakwise. Discover how the best brands are transforming their customer journeys through smart data management and powerful personalization.
Agenda
Dive deep into the future of personalized commerce and seamless customer experiences. Highlights include:
Every day a little better: XXL Nutrition's Sjoerd van den Broek shares real life business insights from a leading Dutch eCommerce Player.
On-site category management & product discovery: See how data-driven strategies help leading brands deliver tailored shopping journeys that match every customer’s preferences and behavior.
Data maturity workshop: Participate in a hands-on session focused on evaluating, centralizing, and structuring your organization’s data. Uncover how to unlock the full potential of personalization, CRO, and AI in your marketing.
Experts
Sjoerd van den Broek
CRO Specialist XXL Nutrition
Sjoerd van den Broek drives personalization and conversion optimization at XXL Nutrition. As CRO Specialist, he leverages user insights and data-driven strategies to create seamless, highly personalized online experiences—ensuring that every visitor gets a tailored journey designed to maximize engagement and results.
Mark Veldkamp
Executive Director Tweakwise
As Executive Director at Tweakwise, Mark Veldkamp knows what it takes to turn data into real business impact. With years of experience in commerce, marketing and product innovation, he shares how smart personalization and product discovery can boost online performance and conversion.
Arnout Corbeek
Teamlead Merchandising Smartphonehoesjes.nl
Arnout Corbeek is Teamlead Merchandising at Smartphonehoesjes.nl, where he strategically drives performance and customer engagement. He excels at aligning digital marketing, e-commerce, and logistics to maximize revenue. His data-forward approach keeps operations lean, scalable, and results-driven.
Rogier Hosman
CMO Youwe
Rogier has been helping ambitious organizations including Nestlé, Auping, and Staples to achieve digital growth for over 20 years. The co-founder and CMO of Youwe is a strategist capable of boiling complex business challenges down to small, achievable steps. Dream big, start small!
Timetable
08:00 AM — 08:15 AM
Welcome
08:15 AM — 09:00 AM
Every day a little better: XXL Nutrition's Sjoerd van den Broek and Mark Veldkamp, Executive Director at Tweakwise, share real life business insights on how they improve their online performance with large upgrades, tools and small hacks.
09:00 AM — 09:30 AM
Coffee break
09:30 AM — 10:15 AM
Mastering Product Discovery: Arnout Corbeek takes you behind the scenes of Smartphonehoesjes’ merchandising approach, revealing how smart product presentation turns simple phone cases into customer favorites. Discover the strategies that transform browsing into buying.
10:15 AM — 11:00 AM
Lunch
11:00 AM — 11:45 AM
Data Maturity: What do you need to personalize? What role does AI play? Rogier Hosman (Youwe) takes you through
11:45 AM — 12:00 PM
Closing
Coffee & Commerce: Mastering Data-Driven Personalization and Product Discovery
December 12, 2025
09:00 AM to 01:00 PM
GenietMee HUB
2e Daalsedijk 14-2
3551 EJ Utrecht
Netherlands
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