Coffee & Commerce: The power of personalisation

Name: Coffee & Commerce: The power of personalisation
Start: 2024-11-12T07:00:00.000Z
End: 2024-11-12T10:30:00.000Z
Location: Suits & Sundays aan de kade

Meet industry experts from Youwe, Tweakwise and Dotdigital over coffee and a delicious breakfast. Explore on- and off-site personalization, the in's and out's of data management and be inspired by case studies on successful brands Brabantia and LeCol.

Agenda

Dive into the world of personalization and customer journeys in eCommerce with us. We share expertise on:

On-site product discovery & personalization: How leading Dutch brands like Brabantia use data to perfectly align their customer journey with their customers' needs and behavior.
Off-site personalization: How a sports label like Le Col use email marketing to increase their sales by ensuring that their customers always see the most relevant and engaging content.
Data maturity: practical workshop on assessing, centralizing and structuring data. Leverage the opportunities of personalization, CRO and AI.

Experts

Ronald Meeuwissen is one of the specialists within Tweakwise, where he fulfills the role of Business Development Lead. He has a keen insight into eCommerce solutions and can tell you everything about the best site search techniques & conversion optimization.

As a driven MarTech enthusiast, Niels easily levitates between the worlds of marketing and tech. While those two might seem like poles apart at times, they’re becoming increasingly inseparable. Having worked in the field of digital marketing for over 5 years, Niels strongly believes marketing teams should be in control of their data, and he has a thought or two about how marketing automation can power valuable customer experiences.

Rogier has been helping ambitious organizations including Nestlé, Auping, and Staples to achieve digital growth for over 20 years. The co-founder and CMO of Youwe is a strategic mastermind capable of boiling complex business challenges down to small, achievable steps. Dream big, start small!