De Klok Dranken
A real-time connection between SAP and Magento
For over 5 years De Klok Dranken has been a client of Youwe and the project started with a modern B2B e-commerce shop realized with Magento, linked in real-time to SAP ECC with the Magento SAP Connector. Youwe also created a buyer persona and a customer journey for De Klok Dranken which helped them to connect better with their leads.
De Klok Dranken is a 100% subsidiary of Koninklijke Grolsch and is part of the SAB Miller group. With five drinks wholesalers, it is exclusive Grolsch distributor for the hospitality and event industry. In the current situation, more than 80% of the customers preferred telephone customer service than an online service. The choice for the traditional channel is not very surprising since the online platform is no longer offering full support to the ordering process of the catering entrepreneurs. This is because no prices could be shown and the stock information could not be made real-time to entrepreneurs. It took a lot of time for both customer service and the customer to fulfill an order.
To change this a B2B e-commerce shop was built with Magento and the platform was linked in real-time to SAP ECC with the Magento SAP Connector. Also, Youwe helped De Klok Dranken to connect better with new potential clients. And made a Buyer Persona and customer journey for them.
30,4%
More online orders in the first month
Grolsch is sometimes seen as different, as quirky. We call that character.
Our solution
Magento
Time savings, revenue growth, and higher customer satisfaction were the motives for De Klok Dranken to invest in a modern B2B e-commerce shop, linked in real time to SAP ECC. They selected Youwe (Magento Enterprise Partner) because of the multidisciplinary approach. Youwe has designed a responsive solution that ensures that Grolsch offers its customers an online experience that you can expect today. Namely a Magento B2B e-commerce platform integrated with SAP ECC.
Magento SAP Connector
The Magento SAP Connector makes it possible to access your data from your ERP on your Magento Commerce site in real-time. The connector is a universal communication interface that synchronizes and updates any information between both systems in real-time. With this integration, De Klok Dranken can show their customers information about prices, stock and much more in real-time.
Digital Marketing
De Klok Dranken aims to deepen the collected data from different systems and to use it for marketing purposes. To help them with this our digital marketing team made a buyer persona and a customer journey. Well-documented buyer personas and customer journeys help to use existing data in a more targeted way and to better estimate which information sources need to be enriched. Youwe has a lot of experience with the development and realization of digital strategies and now De Klok Dranken knows which communication is best fitted for their target group.
The results
Extremely easy ordering was the condition of the project. De Klok Dranken has a considerable catching up in the online playing field and then the advantages have to be clear compared to the telephone. The platform meets this need by completing the order in three clicks, immediately showing the right prices and providing insight into the current stock.
The modern Magento e-commerce platform, real-time linked to SAP ensured a lot of positive results for De Klok Dranken.
- The platform was only recently delivered, but already in the first month, an increase in the number of online orders was observed from 23% to 30%.
- Thanks to a more efficient ordering process, customer service now has more time to pay attention to what is really important, namely the customer.
- Higher customer satisfaction due to time savings and ease of use by, among other things, a personalized product list fed from SAP, whereby only relevant products are shown.
- De Klok Dranken now has a clear idea about who their customers are and in which part of the funnel they are thanks to the Buyer Persona and customer journey. With this knowledge, they know exactly how to communicate to/with their customers.
In the first month 30% of the total number of customers ordered via the new Magento online platform immediately! We get a lot of positive feedback from them.
De Klok Dranken,
