Advania

Advania: one central Pimcore PIM for a Nordic IT catalogue

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Platforms

  • Pimcore PIM

  • Pimcore PaaS

  • Icecat product enrichment

  • GraphQL API and webhooks

  • Single sign-on (SSO)

  • Continuous improvement and support (CISS)

Role

Discovery workshops, proof of concept, data modelling, development, integration and continuous improvement

Solution

Youwe implemented a central Pimcore PIM for Advania, with a data model for products and bundles, automated Icecat enrichment inside governed workflows and a GraphQL API that other platforms can rely on. The platform runs on Pimcore PaaS and keeps improving through continuous improvement and support.

Advania and Youwe partnered to give Advania's IT catalogue one home: a modern Pimcore PIM on Pimcore PaaS, set up around the way Advania's product teams in Sweden work.

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The goal: one reliable Pimcore home for Advania's IT catalogue, shaped around how Advania's product teams in Sweden work.

Our solution

The challenge

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The results

  • One central PIM. Advania's product teams work from one source of product information instead of scattered files and systems.

  • Richer data with less manual work. Automated enrichment fills in specifications, images and classifications, so teams focus on exceptions.

  • Clear governance and controlled access. Workflows, roles and approval steps make it clear who changes what, and when. Single sign-on links PIM access to Advania's own identity platform.

  • Connected platforms. Other platforms receive consistent, enriched product data through one API.

  • A platform that keeps moving. The PIM went live in 2025 and has kept evolving through continuous improvement and support.

Does your catalogue need one reliable source of product data?

A central, enriched and well-governed product information hub is the foundation for every channel that sells IT products. Youwe helps organisations build that foundation on Pimcore and keep it moving.

Platforms

  • Pimcore PIM

  • Pimcore PaaS

  • Icecat product enrichment

  • GraphQL API and webhooks

  • Single sign-on (SSO)

  • Continuous improvement and support (CISS)

Role

Discovery workshops, proof of concept, data modelling, development, integration and continuous improvement

Solution

Youwe implemented a central Pimcore PIM for Advania, with a data model for products and bundles, automated Icecat enrichment inside governed workflows and a GraphQL API that other platforms can rely on. The platform runs on Pimcore PaaS and keeps improving through continuous improvement and support.

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