CowManager
CowManager: Salesforce marketing automation for ag-tech
CowManager and Youwe partnered so an ag-tech cow monitoring brand could strengthen Salesforce marketing automation: Pardot support (Salesforce Account Engagement), an improvement project, and Marketing Cloud Engagement training, with one delivery partner close to how dairy-tech marketing actually runs.
The result is a Salesforce marketing automation partnership for agriculture technology.
The goal: give CowManager a Salesforce marketing automation partnership for Dutch ag-tech cow monitoring.
Our solution
The challenge
What CowManager needed
CowManager is a Dutch ag-tech company known for cow monitoring with the CowManager SensOor ear-sensor system. From Harmelen the brand helps dairy farmers monitor fertility, health, nutrition and transition across the herd.
Pardot support that stays close. Salesforce Account Engagement (Pardot) care so marketing automation stays operable day to day.
Room to improve the automation program. An improvement project so Pardot / Marketing Cloud Engagement work can deepen beyond break-fix support alone.
Training that builds team capability. Marketing Cloud Engagement (Pardot) training so CowManager's team can work confidently with the platform.
Our approach
What Youwe did
Youwe started with Pardot support (Salesforce Account Engagement) for CowManager, so day-to-day marketing automation stayed operable.
From there, Youwe delivered a Pardot improvement project and Marketing Cloud Engagement training for CowManager’s team.
How
Support came first, close to CowManager's daily Pardot operations.
The improvement project deepened the marketing automation on the same Salesforce foundation, beyond support alone.
Training helps CowManager’s team work with the platform more confidently, as part of the partnership.
Pardot improvement project
A Pardot improvement project so marketing automation could deepen beyond support-only care.
Improvement delivery on the same Salesforce marketing foundation.
Marketing Cloud Engagement training
Salesforce Marketing Cloud Engagement (Pardot) training so CowManager's team can work the platform with more confidence.
Training as part of the partnership, not a one-off tool dump.
The results
A Salesforce marketing automation partnership for ag-tech
CowManager worked with Youwe from Pardot support into improvement and Marketing Cloud Engagement training.
Support that opened a wider program
Improvement on the same foundation
Training that builds capability
Is your ag-tech organization ready for Salesforce marketing automation support, improvement and training?
Ag-tech organizations need marketing automation partners who can land on Pardot support and still grow into improvement and training. Youwe helps organizations strengthen Salesforce Account Engagement and Marketing Cloud Engagement programs with delivery that stays close to how agriculture technology marketing actually runs.