LaSalle Investment Management
Turning research into relationships: Marketo for a global real estate investment manager
LaSalle Investment Management is a global real estate investment manager. Institutional investors rely on its research, market outlooks and fund updates long before a mandate is decided, and on clear, consented communication once a relationship is underway.
The goal: turn LaSalle research readers into consented investor relationships with Marketo, CRM and integrated digital channels.
Our solution
The challenge
The results
Over several years, Youwe and LaSalle delivered:
A single Marketo marketing automation backbone connected to CRM, so engagement is visible to relationship teams.
Preference-led data management and consented communication programmes for research, events and newsletters.
An expanded integrated programme that brought SEO and PPC into the same journey as Marketo nurture and retention.
Enablement through training, reusable templates and a regular review rhythm, so a lean team can run and grow programmes with confidence.
CRO capability to test and improve key journeys on top of the Marketo foundation.
The partnership turned research distribution into a relationship engine: from anonymous reader to known, consented investor contact, on one global platform with room for local relevance.