The Fine Cheese Co.
The Fine Cheese Co.: a Magento 2 store made for gifting
Fine cheese is a seasonal, personal and very physical product.
Subscriptions, hampers, weight-based products and select-day delivery were part of the platform, not workarounds.
Our solution
The challenge
The challenge
A store that matches the product
The Fine Cheese Co. is a Bath-based maturer, wholesaler, retailer and exporter of artisan cheeses, with more than 30 years of experience in British and European cheese. As more people bought fine food online, it wanted a store that matched its products and its customers.
A better customer experience. A store that makes it easy to browse, choose and send cheese, including as a gift.
Room to grow at peak times. A platform that copes with seasonal peaks, when demand for gifts and hampers is highest.
Features built for fine food. Subscriptions, hampers, weight-based products and delivery on a chosen day.
Control over content. A way for the team to manage pages and advice without developer help.
Features made for cheese and gifting
A gift and rolling subscription system.
Units of measure that match how cheese is handled: stocked by weight, sold in set portions.
Hamper product bundles.
Select-day delivery, so customers could choose when an order arrived.
Content
Pages and campaigns, managed in-house
Magento’s Page Builder let the team manage pages and campaigns itself.
Growth
Continuous development and marketing
Ongoing development, upgrades and support, plus paid search and paid social campaigns to bring the right visitors to the store.
The results
Made for gifting
Customers could send cheese and hampers as gifts, delivered on a day of their choosing.
A store built around the product
More control for the team
One partner from build to growth