Obelink
Online success in every season
Obelink is a well-known company in the camping and outdoor world. It all started as a small one-man business in 1959.
Obelink is performing a +100% digital revenue this year. During the peak months, Obelink is getting over 450.000 orders per month.
Our solution
The challenge
Our approach
What Youwe did
Youwe built the new Magento shop and connected it to the systems Obelink already used, such as its ERP, WMS and POS, and a PIM that was being added. Alumio links these systems, including the RetailVista ERP, so inventory, orders, customers and shipments stay in sync. Akeneo manages the product information.
Later, Youwe supported the implementation of Mirakl, which turned Obelink into a marketplace where other merchants also offer their products.
How
Shipping costs are set per product type and destination, and customers receive specific emails depending on the shipping method. Returns run through Magento: customers apply online and Obelink approves the request. Customer cards and gift cards work both online and in the store.
During the COVID-19 lockdowns, Youwe delivered a first version of click and collect, for the Netherlands only. After the build, a Strategy Mapping session produced a roadmap with the next steps.
The platform
The results
Results of the new shop
Obelink grew its digital revenue by 100%, and in peak months it handles more than 450,000 orders per month. The new, fully integrated shop also delivered these results:
Conversion rate up 10%
60% More transactions
Average order value up by 30%
2x As many visitors
Average loading time faster by 35%