
ICMM
ICMM wanted a new way to reach people who are curious about mining and metals, alongside its publications and news. The goal was a dedicated, curiosity-driven experience that invites people to explore and question common assumptions about the sector.

The goal: a curiosity-driven experience that invites people to question common assumptions about mining and metals.
Our solution
The challenge
Our approach
Youwe built Myth Buster, an interactive quiz for ICMM, inside the existing Pimcore set-up of ICMM.
The quiz has question and answer flows, result pages, shareable content and engagement insights.
The content is written and structured so the ICMM team can manage, update and expand it in Pimcore.
No separate platform was built. Because the quiz sits on the same Pimcore set-up, ICMM can reuse the pattern for future quizzes.
The results
A new way to engage. Myth Buster gives ICMM a curiosity-driven format that sits alongside its publications and news.
Control with ICMM's team. The quiz content lives in Pimcore and grows with ICMM, without a separate system.
Built for more quizzes. The same pattern supports new quiz experiences on the same Pimcore platform. Youwe also builds ICMM's members' Hub and data projects on that platform.