New Concept Group
New Concept Group: one HubSpot CRM across ergonomics brands
New Concept Group and Youwe partnered so the ergonomics and circularity group could run Sales, Marketing and Service Desk on HubSpot across multiple organizations: Youwe as HubSpot Implementation Partner for five group organizations and three modules, with Marketing and Sales dashboards already in use.
The result is a shared HubSpot program for a multi-brand workplace group.
The goal: give New Concept Group a shared HubSpot programme for Sales, Marketing and Service Desk across its ergonomics and circular workplace brands.
Our solution
The challenge
What New Concept Group needed
New Concept Group is a Dutch group focused on ergonomic solutions and circularity in Europe, with roughly 150 colleagues and labels that include Health2Work in the Netherlands and Belgium, Ergo2Work, OPNIEUW!, Anew Flooring and Impact Circulair. Health2Work is a well-known face of the group for healthy workplace advice and ergonomic products.
One HubSpot path across organizations. Implementation covering five group organizations rather than a single brand silo.
Three modules in scope. Sales, Marketing and Service Desk on the same HubSpot foundation.
Dashboards teams can use. Marketing and Sales reporting in HubSpot so leaders and practitioners share a common view.
Sales, Marketing and Service Desk on one foundation
Three HubSpot modules in the program: Sales, Marketing and Service Desk.
Practical implementation so group organizations can run customer work on one recognizable HubSpot workspace.
Marketing and Sales dashboards in use
Marketing and Sales dashboards built in HubSpot for New Concept Group.
Shared visibility for marketing and sales teams as the HubSpot program progressed.
The results
A multi-org HubSpot programme
New Concept Group works with Youwe as HubSpot Implementation Partner across five organizations and three modules: Sales, Marketing and Service Desk.
Dashboards in day-to-day use
One CRM story for a workplace group
A distinct HubSpot vertical
Is your group ready for one HubSpot foundation across brands and service teams?
Multi-brand workplace groups need CRM and service tooling that teams across labels can actually share. Youwe helps organizations put Sales, Marketing and Service Desk on HubSpot with implementation partnership and dashboards teams can use.