Zonnebrillen.com
Zonnebrillen.com: growth on Magento 2 Commerce and Akeneo
Zonnebrillen.com is a typical example of a small company that grew quickly. Within a few years, it had grown into a sunglasses store serving the whole Benelux, and the ambitions went further. In 2017, 6 years after it was founded, Zonnebrillen.com was acquired by the multinational eyewear retailer GrandVision. Since April 2024, Zonnebrillen.com has continued as the Dutch webshop of Sunglass Hut, part of EssilorLuxottica.
"There was nothing wrong with our old shop, but we knew that there would come a point where it was no longer sufficient. The new platform allows us to continue, we are scalable and above all future-proof." - Mischa Tan
Our solution
The challenge
Taking eCommerce to the next level
The increasing sales figures were not just accompanied by advantages. The number of returns also increased with the increased order quantity. All these returned sunglasses had to be processed quickly, both physically and in inventory management. And this was not the only challenge. The eCommerce platform needed to get up to the new level of performance as well. "We worked in the Open Source version of Magento 1. It is incredible what you can do with it, but there are restrictions on this platform."
Upgrading to Magento 2 Commerce
Because of the open-source character, the large support base, and the possibility to present tens of thousands of articles in their way, Zonnebrillen.com chose to upgrade to a Magento 2 Commerce platform. "There was nothing wrong with our old shop, but we knew that there would come a point where it was no longer sufficient. The new platform allows us to continue, we are scalable and above all future-proof." Mischa thinks it is important to create certain predictability. "When I launch a campaign, I don't want to have to check whether the platform can handle an influx of visitors and orders. The same applies to weather-dependent peak times. Then I don't want to worry about if the shop can handle it. We now only use a fraction of what is possible, it gives me peace of mind." Mischa looked for a partner who could help Zonnebrillen.com scale quickly and professionally.
The results
Room to grow
With an aim to keep growing consistently, it was important for the Zonnebrillen.com team that the technical side of the online store worked without problems. By balancing the pillars of growth, scalability and technology, Zonnebrillen.com could work with its partners on the same goal: to sell as many sunglasses as possible, day after day. "With the power of a multinational behind us and Youwe next to us, we feel like we are playing in the Premier League."
