Booking.com
Flawless portal unification for one of the world's largest travel technology companies
As part of Booking.com's mission to Grow Together with its accommodation partners, they made the decision to merge all websites dedicated to this global audience into a single platform.
Booking.com had several accommodation-partner-facing websites, each dedicated to different audience needs such as: forums, support, editorial content, and more. Together with Youwe, Booking.com successfully migrated and unified these into a single platform called Partner Hub, meant to empower their partners to run and optimize their businesses. Youwe was ideally placed to offer the expert assistance needed to migrate and unify the systems, preparing Booking.com for continued digital success.
11.5 mln+
Yearly visitors
30
Languages
Booking.com sets out to provide a superior experience to accommodation partners and create a platform where they can find everything they need with ease.
Our solution
A new design direction
Among the project requirements, Youwe was tasked with rebuilding the visual identity of Partner Hub in line with Booking.com user interface requirements.
From creating initial design concepts for Booking.com, we have now deployed a suite of redesigned design system, including new flagship landing pages for campaigns.
Improved personalization
With fast, flexible efficiency, we have designed the framework of the Booking.com Partner Hub to serve up reusable design components. These can be reused through a component-based mechanism, allowing all assets to be continually modified and repurposed. This significantly reduces lead times for design teams. To assure the best experience, personalization capabilities have been built into the system, where content can be created and served up to cater for specific countries, age groups or other demographic classifications.
Maintaining systems for the Travelers’ Review Award
The results
We chose to work with Youwe because they were open to work together as one team, bringing us along in every step of the process (even in the complex technical decisions), and truly trying to understand what we wanted to achieve and why. A few years in, and we are still working closely together to continuously improve the Partner Hub and expand the ways in which it can support accommodation partners in finding everything they need with ease.
Joanna van Beuzekom – Booking.com
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