Exigent
More sales-ready leads across Europe for a global services organization
Exigent, part of Morae since October 2023, provides legal outsourcing solutions. Without optimized landing pages or website pop-ups, Exigent was missing chances to turn visitors into leads. Youwe set up a campaign and a marketing automation process that delivered 263 sales-ready leads across Europe.
100.000
Impressions
263
Sales-ready leads
The campaign was a series of webinars and downloadable white papers, promoted across a range of digital marketing channels.
Our solution
The challenge
One campaign, several channels
Webinars, white papers, email, social media and employee advocacy worked together in one campaign.
The results
The result
The webinar series achieved 589 webinar registrants across four webinars and 243 downloads of their thought leadership paper.
Campaign Engagement
This was supported by over 100,000 impressions and 564 engagements on social media, both organic and through the employee advocacy program.
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