Endress + Hauser
Digital Excellence for a leading industrial supplier
When Endress+Hauser, a global leader in measuring instruments, wanted to improve its digital marketing in the UK region, it turned to Youwe for help. With nearly 16,000 employees worldwide, but a traditional approach to marketing, Endress+Hauser was ready to partner to achieve digital transformation.
30-40
Additional nurture qualified leads for sales every month
326
Organic post clicks on average per month
+3,7%
Average social click-through rate
We needed to deliver digital excellence, leapfrogging the competition to dominate the digital space and drive better results.
Our solution
The challenge
Our approach
What Youwe did
Youwe built a strategic roadmap for Endress+Hauser in the UK and ran integrated campaigns across email, LinkedIn and Twitter.
Youwe also led the Salesforce optimization in the UK and the work on Eloqua, the new marketing automation platform of Endress+Hauser.
How
The roadmap started with an analysis of the current situation, the business objectives and future aspirations, and then shaped the tactics.
Campaigns, paid and organic, focused on specific industries, challenges and products. Email also reached existing customers, and Youwe created social posts for Endress+Hauser employees to share.
For Eloqua, the work included internal training and onboarding of the sales and marketing teams.
The results
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