Charities Aid Foundation
A digital marketing strategy to reach an existing customer database
The Charities Aid Foundation helps people and businesses to support the causes they care about and for charities they provide simple and straightforward day-to-day banking and fundraising services, enabling them to concentrate on the real work of making a difference.
Digital marketing process including email marketing, social media marketing, web tracking, lead capture through landing pages and finally lead nurturing.
Our solution
The challenge
Our approach
What Youwe did
Youwe created and delivered a webinar series for CAF, aimed at its existing customer database of charities.
The series positioned CAF as a source of fundraising advice and support for small and medium-sized charities.
How
Youwe used Act-On for marketing automation and Oktopost for social media management.
Email, social media, web tracking and landing pages promoted the series and handled registrations.
Contacts who showed interest were followed up and passed to the CAF customer service team.
A new digital marketing process
We delivered a webinar series to generate new leads and engage with CAF's existing customer database. Using Act-On's marketing automation software and Oktopost for social media management, we managed the awareness stage of the digital marketing process including email marketing, social media marketing, web tracking, lead capture via landing pages and finally lead nurturing for the customer service team.
The results
High registrations
The promotional period of our webinar series was a success, leading CAF to achieve a record number of registrants in the webinars. With 729 registrations, 385 people attended the webinar, leading to an attendance rate of 53.47%, significantly above the average industry standard of 36%.
Survey responses
CAF was not only able to deliver a successful webinar, but also exceeded the average industry standard for webinar survey responses, successfully achieving a response rate of 61.04%.