While watching the videos on the Alpe d'HuZes Facebook page, you will spot our logo on many shirts again Why? Since 2015, Youwe is a proud sponsor of a large scale, Dutch-organized charity event collecting money for cancer research. This year, in addition to the sponsorship, Youwe will be represented by a colleague who is taking on the challenge by bike. And of course, all support from our network is more than welcome!
This event is called Alpe d'HuZes and takes place in the French Alpes. Its name is a combination of the name of the French mountain Alpe d'Huez and the Dutch word ‘Zes' which means six. The idea is that on the 6th of June, over 5000 people climb the Alpe d'Huez six times in a row by bike, walking or running, and raise funds in their networks.
Since 2006, over 162 million euros have been raised for high-quality, relevant cancer research.
You and We are the two words our brand name consists of, and it's the core of what we believe: Youwe stands for working together, creating synergies, listening to one another. But aside from business values, we also believe in caring for others and supporting a good cause. One in 5 men and one in 6 women worldwide develop cancer during their lifetime, and one in 8 men and one in 11 women die from the disease. It goes without saying that our colleagues, network, customers and partners have also had to deal with this disease, be it personally or in their surroundings. We think the Alpe d'HuZes is a great opportunity to contribute to scientific research about cancer and fighting this disease in a sustainable way. We are also fond of the feeling of ‘togetherness' his event promotes.
When our Head of Marketing Janine joined Youwe in 2018 and heard about Youwe's engagement for Alpe d'HuZes, she decided that as a passionate road cyclist, it is a no-brainer to take on the challenge and participate herself. Since October, Janine is training up to five times per week and doing her very best to raise as much money as possible in order to properly represent Youwe on the 6th of June and making a small but valuable contribution to this great cause.
If you would like to support Youwe's Janine in her effort to climb the Alpe d'HuZes six times and raise money for cancer research, please do so by donating via this link to the official sponsor page. There is no ‘small' amount, every bit helps! However, we heard from a very reliable source that all donations above 100 euro will be rewarded with a famous home-made carrot cake.