Liebherr

A digital sales solution to enter a new market

Liebherr wit logo

Platforms

Digital strategy

Role

Strategy, consultancy, implementation, Design

Solution

A digital sales solution to increase the number of quotations. 

Liebherr is one of the world’s leading manufacturers of construction and material handling machinery. The Liebherr Group is also a major supplier of other industrial products and services, with approximately 38,000 employees working for more than 130 companies worldwide.

Despite being known Globally; it was essential for Liebherr to increase its presence in the UK earthmoving sector. To do this, they required a platform to showcase their extensive product range, innovative ideas, and cross-industry developments. After investing in portable tablets for their sales team, they approached Youwe to help develop an interactive presentation for their customers and prospects in the UK.

Despite being known globally it was essential for Liebherr to increase its presence in the UK earthmoving sector.

Our solution

quote

The main challenge for us was that we had a very conservative marketing initiative. The Liebherr brand is a very famous brand globally but unfortunately in the UK market and especially the earthmoving sector of the UK market, it is not as famous. So, we needed something that was going to give us a bit more of a professional and polish presence in front of our customers.

Lee Palmer, Managing Director Liebherr Great Britain

Digital sales enablement tool

Youwe designed a tailored presentation matching exact requirements. By eliminating the need for paper brochures, which are costly to print and key up to date, our approach was to create a digital sales enablement tool, containing technical specifications, walk-around videos and sales presentations. The solution was specifically designed for on-site meetings with customers and prospects and therefore needed to be portable, quick, and easy to use and also work offline.

liebherr small

The results

Youwe created a fully bespoke 2000-page interactive document, with over 200 product lines. This allowed the salesperson to quickly navigate to the relevant product for the customer. With all this information to hand, there was no more, not having the right brochure in the car, or, I’ll send it on to you later. This new sales tool saw immediate traction with the sales team, and greatly escalated the amount of enquires and quotations being produced.

quote

As far as the results for Liebherr concerned, we noticed quite a considerable increase in the number of quotations which were going out of our sales department and some of those quotations have materialist into actual sales and that is great for us. 

Lee Palmer, Managing Director Liebherr Great Britain