Digital Strategy is not a One-Trick Pony

Change is not new. Humankind has evolved rapidly throughout history, driving innovations, technologies, and industrialization. Since the rise of information technology and, more recently, the impact of AI, the world seems to be changing faster than ever.

Businesses need to adapt to a new landscape every day, excelling in agility, navigating through all things digital, and interacting with human beings. In this interview, Stefan Fabbro, a digital strategist at Youwe, talks about the secrets behind effective digital strategies and the challenges businesses face in this ever-evolving field. In this blog post, Youwe’s Strategist Stefan Fabbro on Dynamic Strategy Development, Technological Innovation, and Sustainability.  

The Main Challenges at the Moment 

Stefan begins by emphasizing the transformative impact of AI on business models. "AI is reshaping e-commerce with dynamic pricing, predictive analytics, and automated supply chain optimizations," he explains. "Businesses must adapt to these changes or risk falling behind." But it's not just about technology; data privacy, security, and new regulations are equally pressing concerns. "CSRD, or Corporate Social Responsibility Disclosure, is becoming a critical aspect. Companies need to transparently communicate their environmental, social, and governance (ESG) performance." 

Sustainability also emerges as a key challenge. "Nearly 30% of online purchases are returned, impacting the entire supply chain. Businesses must address this to reduce their environmental footprint." Additionally, Stefan points out the increasing difficulty for brands to cut through the noise of content overload and attention fragmentation, highlighting the need for innovative marketing strategies. 

Struggles of a Digital Strategist 

When asked about the struggles he faces, Stefan reveals: "Aligning data insights with business strategy is crucial yet challenging. Data-driven decision-making needs to be integrated into the broader organizational strategy and culture." He also mentions the complexities of balancing short-term results with long-term goals. "It's a constant juggling act," he confesses. "Immediate results are important, but so is building long-term brand equity and customer loyalty." 

Adapting Roles Within Companies 

Stefan believes that content creators and data analysts need to embrace AI to enhance their work. "AI can generate high-quality content quickly and at scale, and data analysts can process large datasets more efficiently," he notes. "Being creative in 'prompting' will be a valuable skill as AI continues to evolve." 

Common Mistakes in Digital Strategy 

"Strategy is not a one-trick pony," Stefan highlights. "It's a multifaceted and dynamic discipline that requires continuous adaptation." He warns against the misconception that strategy is a once-a-year task. "It's a continuous process that must evolve with disruptive technology, trends, and changing customer behavior." This ongoing evolution, he explains, is what makes his work so interesting and challenging. 

Better People or Better Technology? 

Stefan emphasizes the importance of balancing investments in technology with the development of human capabilities. "As strategists, we must embrace new technology and propose innovations through experiments and pilots," he says. "Learning comes from both successes and failures, and making mistakes is part of the process."

The end goal remains the same, but the path to it is ever-changing. That's what makes digital strategy so exciting and essential.

Stefan Fabbro, Digital Strategist Youwe

Top Tips for 2024 

Looking ahead, Stefan offers three key tips: 

  1. Prioritize Sustainability: "By prioritizing sustainable practices across digital initiatives, organizations can mitigate environmental impacts, differentiate themselves in the market, and contribute to a more sustainable future. This can lead to cost savings, regulatory compliance, and long-term resilience, while also attracting top talent and driving innovation." 
  2. Embrace Technological Experimentation: "Experimenting with new technology should always be part of your digital strategy as it allows organizations to stay ahead of the curve, adapt to evolving consumer preferences, and seize opportunities for innovation and growth." 
  3. Foster Open and Dynamic Strategy Development: "Strategy shouldn't be confined to the C-suite. A successful strategy is dynamic and involves the entire organization. Maintaining transparency and encouraging collaboration across all levels ensures that the strategy evolves in response to market dynamics and insights. This openness fosters innovation, enriches decision-making, and drives collective learning and improvement." 

As we wrap up our conversation, Stefan's passion for his work is evident. "The end goal remains the same, but the path to it is ever-changing," he concludes. "That's what makes digital strategy so exciting and essential." 

Looking to stay ahead in the dynamic digital landscape? Our team at Youwe is here to help. Contact us today to discover how we can help your business thrive in 2024 and beyond. 

Will you accept our cookies?

Youwe uses cookies to give you the best online experience on our website. Want to know more? Have a look at our Privacy policy

Cookie preferences