Strategy, Consultancy, Hosting
B2B ordering platform integrated with the advanced personalized shopping experience and structured data to create a better experience.
Not so long ago, restaurants ordered their supplies by fax. An order list containing over a hundred lines of orders was the rule, not the exception. Zegro is a well-known name in the Netherlands. Many restaurants choose to order their fresh foods and supplies for the hospitality industry at Zegro. Therefore it is important that the ordering itself stays pleasurable. Zegro agrees with that idea. They are heading in a new direction. To make that direction successful their data needs to be structured and their systems need to be fully integrated. With their new platform and PWA they also offer a much better User Experience.
Zegro has built its entire data management structure with the help of Pimcore. Over 90% of all transactions are digital and Zegro depends fully on a solid data platform and e-commerce framework. The seamless data distribution from Pimcore orchestrates many data streams to their complex IT landscape.
Pimcore is responsible for all data management of Zegro's IT systems. Pimcore is linked to the in-store weighing systems, the e-commerce platform, the Progressive Web App, and the AFAS ERP system.
Zegro is able to manage and distribute all its data more efficiently according to the GS1 data classification, which means that customers and employees immediately possess up-to-date sales and product information.
Thanks to Pimcore, Zegro can also easily enrich their product information. They save enormous amounts of time, while at the same time the quality of product information is greatly improved. Now products are created with a minimal amount of information, think of images and ingredient information. Often the products were not enriched. Now, the process requires this, and the responsibility is partly placed directly by the suppliers itself. Because of this, the product information is better than before and the User Experience has improved enormously.
On top of the Pimcore MDM infrastructure, several Progressive Web Apps have been created to improve the customer experience and lower the costs and maintenance. For example, we have created a PWA sales app. With this PWA the customer service team and sales team can easily enter orders and get smart customer data which is directly visible. Here they can see special notes about the delivery agreements.
Everything at Zegro is focused on an efficient ordering process and ease to use for the customer. Zegro is modernizing and digitalizing. All processes are run through the webshop: placing orders, requesting invoices or choosing delivery dates.
It all has to be easy, no searching needed. Even something as specific as vacuum sealing a specific piece of fish has to be found in an instant. In addition, you want clients to have their own control in the ordering process. They can choose whether their customer can place orders or ready them up for shipment. The integration with the Zegris/Solidis ordering system was a challenge. Since all mutations are processed directly, the logistics department knew what to do. The inONE integration can be considered unique. The purchase portal integrated with the Magento webshop ensures an automatic order processing and automated stored data via Pimcore.
A smaller order processing system and automated administration. Thanks to the Magento platform, the account managers now have more time to realize actual sales. It could be that a restaurant changes the order list because he decided to buy them somewhere else. In that case, the account manager will receive an automatic notification. This means he can adjust to the customer needs and wishes with no problem at all.
The PWA ordering app realized an increase in the total amount of users of the online ordering channel. Which makes sense, the customer is shown a personalized assortment and an easy way to add orders with a barcode scanner. Currently, over 85% of the clients' orders online. Together with Zegro, Youwe is working hard to have the last 15% convinced to switch to the online platform.
Thanks to Pimcore all data is stored and ready to use. Zegro has all data consolidated and actionable this has increased the time-to-market of their new products and services tremendously. It also created a better User Experience. Zegro is a classic example of a company that completed a digital transformation successfully.