XXL Nutrition
Scaling up digital for an ambitious sports supplements business
XXL Nutrition, Europe's fastest growing sports nutrition and clothing store, delivers high quality combined with expert knowledge. After a rapid growth spurt, the business needed a capable digital agency to smooth away any growing pains. Youwe was the obvious choice.
With a strong focus on brand identity and a robust online marketing strategy, XXL Nutrition has earned an ever-growing, loyal customer base, allowing them to scale up rapidly.
But rapid growth brings challenges as well as opportunities. The company needed to automate its processes, and gain access to new sales channels and new geographies. At the same time, XXL Nutrition’s reliance on e-commerce meant that it required a reliable, stable platform to support its business. Youwe had all the right solutions.
Our solution
A dynamic, modern and scalable webshop, built for rapid growth
XXL Nutrition had already built an enviable digital footprint, with glowing customer reviews and strong SEO results. The challenge was to deliver a successful migration, while still retaining the valuable search presence.
To ensure SEO results would not fall back, we migrated all the product reviews and customers, with product reviews redirected to product detail pages on the new site environment.
Since XXL Nutrition had very specific feature requirements too, we needed to work on some custom development. Its tier goodies offering, which triggers freebies during checkout when a cart value exceeds a certain amount, is a major conversion booster. We built a custom module to ensure this feature was available from launch.
In addition, to stay ahead of the company’s rapid growth, logistics process automation was a high priority. We stepped in with a custom packing slip implementation, which was able to generate packing slips using an API. This API ensured that order pickers in the warehouse could request packing slips through Bizbloqs, an enterprise warehouse solution, and the connection would be made with Magento (now known as Adobe Commerce). A custom API with Bizbloqs also enabled accurate stock management.
The results
This collaboration with Youwe resulted in a futureproof Magento 2 (now known as Adobe Commerce) webshop for XXL Nutrition. An e-commerce solution with multiple external integrations that’s able to keep up with high traffic demands. Our offering forms the foundations for the business to continue its expansion into even more international markets, as well as adding technical integrations to meet further future needs.
