Vufold
Lightning fast Adobe Commerce with Hyvä
Vufold are a UK-based family-run business specialising in the manufacture and sale of Bi-folding doors. The business has been designing and manufacturing wooden doors and door systems since 1982.
Before coming to Youwe (formerly Fisheye), their site ran on Adobe Open Source but they wanted to replace their solution with a new build on Adobe 2, using the new Hyvä Themes frontend.
There were a number of key objectives to the project, including:
- Functionality: The new solution should retain or improve upon all existing functionality
- Simplify: Wherever possible simplifying the technology and administration
- Stability: Remove blockers/issues caused wherever they are identified
- Performance: To improve site performance and speed wherever possible
- UX: Deliver clear improvements to the user experience and improve the customer journey
Youwe launched Vufold in June 2022 after migrating an already successful and performant website to Adobe 2, including upgrading the UX to best practice.
Our solution
An incredible storefront experience thanks to Hyvä Themes
Youwe launched Vufold in June 2022 after migrating an already successful and performant website to Adobe 2, including upgrading the UX to best practice.
The build utilised a highly bespoke and fast platform, Hyvä Themes, which has resulted in an incredibly lean, and therefore fast, storefront experience. This allowed us to retain the existing high level of performance whilst also providing a new and modern design/UX despite the sheer vastness and complexity of the site. The new UX features redesigned menus for both desktop and mobile, adding rich content for desktop and providing an easy to use ‘drill down’ on mobile; implemented an improved search solution and implemented our in-house checkout solution as well as simplifying delivery choices and language - amongst other things!
Improving engagement, conversion and revenue
We’ve also made the most of the lifestyle imagery the merchant had available and better highlighted the product reviews and other USPs to build trust across the site. This, in turn, has allowed us to reduce duplication on the product listing (category) pages, provide quicker navigation, standardise and streamline the ‘configure and buy’ section and improve admin management for the product catalogue to streamline adding new products and placing admin orders.
Revitalising the customer experience and optimising every step of the purchase flow has greatly improved engagement, conversion and revenue.
Heavy customisation of Magento’s bundle product type to meet the requirements for complex door and window products, such as certain options having dependencies on others, determining stock availability and delivery lead times based on particular options and hiding default options based on various conditions.
Migrated a complex product data set that was inconsistent and unwieldy (including many different product types and variations) to one that is standardised, easier to manage and follows best practice, leveraging more of default Magento’s feature set and reducing the amount of custom development required to output and purchase products on the site.
Custom SEO requirements including bespoke default URL paths and canonicalisation implementation to allows include the longest category path in product URLs and use of hierarchical paths for CMS pages for the advice centre and customer galleries.
Introduced colour swatches to the product detail page (PDP) to provide quicker navigation and to highlight the different options to customers who landed on the site via the PDP (e.g. from a PPC - Pay Per Click - link, such as Google Shopping).
Custom product listing (category) pages multiple products combined into single listings (using colour swatches) to achieve the desired UX output, which required careful implementation and bespoke caching to ensure it remained performant.
Trade storefront that utilises Magento’s B2B suite with prices hidden to the public, sign-up approval process for new prospective customers and tailored prices with discounts for logged in users.
The results
Faster performance & quicker development times
Hyvä Themes delivers blazing fast performance, quicker development times, and a decrease in maintenance overheads. From the performance of this site so far, it isn’t disappointing:
- Reduced the average time to first byte (server response time) to under 100ms for all key pages.
- Retained existing core web vitals metrics.
- Reduced the average number of requests on a page by a third and the overall page load (i.e. all requests) by half.