With UX Design we keep the user at the centre of the design process. Using analytics insights and (user) research we make better decisions in architecture, design and growth of the digital platform.
We aim to shape and improve the user experience through content, navigation structures, user flows and mental models. And translate strategic goals and project KPI’s to concrete functionalities or wireframes that bridge Visual Design and Development.
After the first go-live of a new digital platform, UX Design plays an important role in conversion optimization, performing A/B tests and analyzing statistics. Making the platform align even better to the needs of the user and business.