At Youwe we see a clear shift in the digital world. As experiences get more and more important the underlying technology must be flexible to achieve this. The problem often arises that companies are using legacy systems that just aren't flexible enough. That's why we see a clear uprising in new architectures and flexible headless solutions. Commercetools is not just a headless platform, but a MACH principle. MACH stands for Microservices support, API first, Cloud-native, and Headless. The headless commerce platform separates frontend and backend functionality, and because of that commercetools enables businesses to create seamless shopping experiences across all digital touchpoints. Their flexible API lets you engage with your customers via webshops, mobile apps, voice assistants, AR/VR applications, social networks, and others. We are looking forward to making your experience better with the help of commercetools.
Henk Mensinga, Director of Product Implementation Youwe
As said before commercetools is built on a MACH principle, but what does this mean for you?
Youwe is not the only one noticing the potential of commercetools. Research giant Gartner named commercetools as a Leader in their Magic Quadrant of digital commerce 2021. Commercetools joins giants like Adobe, SAP, and Salesforce in this quadrant and is mostly named a leader because of their architecture. "They offer an API-first, cloud-native, and modular architecture that auto-scales and is continuously enhanced. It doesn’t include a front end but offers a reference application (SUNRISE), several SDKs, and GraphQL for clients that want a quick start. The modular architecture allows for frequent releases at the rate of a few times per day, which are transparently deployed to production," Gartner, 2021.
Are you ready for an experience-driven future? We are! Together with commercetools, of course.