The Nordic market has been on our radar for quite some time now. It’s growing tremendously with 60% of Nordic residents (aged between 18 and 79) making purchases online during an average month in 2017. That year, e-commerce sales in the Nordics totaled €21.7 billion. While there’s still catching up to do compared to other markets, including the UK and the US, this indicates a great deal of potential for e-commerce in the region.
As Nordic consumers adopt e-commerce in greater numbers, they’re starting to expect more flexibility from merchants. They are starting to expect the freedom to shop however they want, at any time of the day.
Selling your goods and services online can help your business greatly extend its reach. A webshop gives your business the ability to reach a global market instead of just a local one.
These benefits aren’t limited to B2C. A growing number of B2B businesses are also transitioning to an e-commerce model, giving their clients the ability to order goods and services and pay for them online.
With these benefits in mind, it’s no surprise that many Nordic businesses, both B2C and B2B, are rushing to adopt e-commerce models. But businesses of all size can face challenges when it comes to this transition, especially if they’ve never sold online before.
One of the biggest considerations for companies going into e-commerce is logistics and inventory management. As a company, you need to know how much of each product you have, where it is located, how fast it can be shipped, and keep this information up-to-date to meet the 24/7 needs of online shoppers. This can be a big challenge for many businesses.
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