Strategy, implementation, design
Magento platform real-time connected with Microsoft Dynamics AX.
The plastics company Vink VTS sources and delivers a wide range of plastic materials from the best suppliers in the world. The company is part of Vink Holdings, a federation of more than 100 independent businesses in 16 European countries, established in 1954. In 2016 Vink Holdings made the strategic decision to standardize their European e-commerce operations on the Magento Commerce platform. At the same moment, Vink VTS decided that their online operation needed re-working. Both Vink Holdings and Vink VTS e-commerce aligned on the idea of an ambitious pilot project, including integration with their EU-standard ERP solution. Youwe helped Vink VTS with building their new Magento 2 platform and connected their ERP with the Magento AX Connector.
Vink VTS was moving from a tailor-made solution, which had become costly and ineffective. They needed to upgrade their e-commerce operations to become more agile. Their business model is unique: Vink Holdings is a highly decentralized organization, with scores of independent subsidiaries and business units operating throughout Europe and beyond. So, their new platform would need to be compatible with multi-domains and multi-stores. It would also need to manage the complex price structures of each individual company.
Internal sales calls received
Together with Youwe Vink VTS became the first company within Vink Holdings to move directly to Magento Commerce 2. Youwe crafted a custom solution that augmented the core Magento platform with Youwe’s unique B2B and ERP integration suites. The Vink Holdings head office runs a central Microsoft Dynamics AX ERP solution for the entire organization. All other decisions are made locally due to different buyer personas and cultures.
To fit the Vink VTS organization, the new Magento Commerce solution was designed to be run from a central repository by the Vink VTS corporate team but also used and overwritten by local subsidiaries working with local partners. “The brilliant thing was that although a local Magento partner can overwrite any single component or feature, it has not been overwritten due to its success,” said Arthur van Koetsveld, European Head of e-commerce for Vink Holding. “This made the choice for Magento very easy.” And Youwe also implemented a Microsoft Dynamics AX ERP solution for the entire organization. The Magento AX Connector is an off-the-shelf standard Dynamics AX e-commerce connector for Magento, which contains more than 22 well-documented and configurable interfaces required for an effective B2B e-commerce platform.
The new Vink VTS platform went live in 2017 after a development period of eight months. For the first time since the company started, Vink VTS was able to take a digital order by e-commerce alone. After a period of seven months, the new platform was generating 20% of the company’s total sales. Magento Commerce 2 allows Vink VTS to show real-time information on dynamic pages in under two seconds. With their B2B operations easily accessible online, Vink VTS reduced the load of calls to their internal sales team, while improving online sales and stock inventory turnover.
Arthur van Koetsveld, European Head of e-commerce by Vink VTS
Youwe can provide your company with a custom solution and a brilliant Magento Commerce platform. With connectors such as the Microsoft Dynamics AX and the Magento SAP Connector, your platform will have a real-time connection and achieve great results!