Cross-border e-commerce growth with the ambition to grow even further logo white



Strategy and implementation


Youwe helped Smartphonehoesjes with creating a Magento e-commerce shop for multiple countries. is the place for all your phone cases, tablet covers, and accessories. You will undoubtedly find a product that suits you in the wide range of 45,000 products. A satisfied customer is what it's all about at Good service, reliability, and advantage are of paramount importance to them. 

What started in 2011 in an attic room in Leusden, the Netherlands, has now grown into one of the largest online shops in Europe for phone cases, tablet covers, and accessories. has a richly filled trophy cabinet, they have been rewarded with several beautiful nominations and prizes: 

  •  Top 3 Shopping Awards 
  •  Top 250 groeibedrijven (fastest-growing companies in the Netherlands) 
  •  Top 10 FD Gazellen 
  •  Top 100 Twinkle Magazine 
  •  Positie 2 Deutschlands Beste Online-Shops 
  •  Cross Border Top 30 

And that’s not all, Smartphonehoesjes focuses highly on customer satisfaction, and they are truly succeeding at it as they received 92.940 customer reviews and have an overall score of 9.1 out of 10! 

After a successful start in the Netherlands, the idea started to conquer the market in other countries.

Our solution

Magento 2 

In the beginning, the shop was built in Lightspeed. But as the business was growing so extremely fast and the order volume grew (especially on seasonal peaks such as Black Friday), they knew that they needed a new platform to fit their growth and ambitious goals. With their eye on Magento, they contacted Youwe to help them out. Together we realized this new future-proof shop. The e-commerce shop didn’t only need to be a great fit for the high order volume, but also for cross-border growth. Also, it needed to be integrated with their custom build integration platform and the Product Information Management solution Akeneo.  

Magento is a market leader in the area of e-commerce software. Magento e-commerce is an open-source multishop platform. One in four online shops worldwide is built on a Magento platform. The stable application framework, paired with excellent possibilities for integration and strong marketing tools made Magento the perfect platform for  

smartphonehoesjes fr

Cross border growth  

After a successful start in the Netherlands, the idea started to conquer the market in other countries. First up was the German market. They have been active in Germany since 2017 and are continuing to grow. At they are very ambitious and have the goal to grow further, that is why they launched the website in France at the beginning of 2020. Together with Smartphonehoesjes Youwe build the Dutch, German, French, and business Magento 2 shops see,, and At the moment, we are creating storefronts for other European countries in combination with Amazon. 


During the project, we also helped Smartphonehoesjes with the set-up of the feeds for the marketplaces to run through the new Magento 2 platform. Orders coming from, for example, are now fetched from Vendiro, inserted in Magento, picked by the WMS, and shipped by Smartphonehoesjes. This also has been done for,, and via integrations with both Channable and Vendiro.    

The results

During the current project, we co-develop everything together with the internal team of Smartphoneshoesjes. The company has a huge ambition, and its mission is to grow and expand even further.   

In recent years, they have shown that an ambitious company from Leusden is capable of doing very big things. For years they have consistently been on the lists of fastest-growing companies in the Netherlands, and they are an example for many other companies for international expansion. In the coming years, Smartphonehoesjes will grow even more. As a partner, we are looking forward to making this a reality. Together we are ready for e-commerce success.