Strategy, Implementation, Support, Hosting, DevOps
Integration of different applications and systems and new Magento Commerce 2 platform Integration with 4 warehouses.
With its 66.000 employees and international activities in 5 European countries, PostNL is not only the national Dutch postal operator but a leading international player in the field of B2C and B2B deliveries and fulfillment. At this moment they are operating a multichannel business model. PostNL is not only involved in e-commerce by taking care of parcel deliveries. To fill the void created by the decrease in physical mail, the national postal service offers a range of digital services sold through a webshop also featuring stamps, gifts and office material.
PostNL operated several transactional websites for business and private customers, and in 2016, the implementation of the Magento 1 platform integrated with their ERP system facilitated the multichannel business structure. In 2017, PostNL decided to take its e-commerce to a higher level: The PostNL webshop, catering to business and private customers from a single platform and able to process > 250.000 transactions and > a million visitors per year, had to be integrated into one single website and transactional environment.
IT cost reduction
Orders completed on an external platform
Orders completed after abandoned cart mail
The shop features free and paid products and is connected to four warehouses. The fulfillment is done via the SAP ERP system. PostNL wanted a responsive solution that could easily be coupled with other relevant systems and could integrate the various transactional platforms the company had used separately before.
The company did not only decide to move their new webshop from Magento 1 to Magento 2 but transformed their entire business model in an agile way: An IT-driven approach was carried out in order to build a future-proof, integrated online platform based on Magento. Besides that, Youwe created a connection between Magento and Salesforce Marketing Cloud to arrange that visitors received a mail about their abandoned cart. PostNL wants to bring its service closer to the customer by providing full service online or through a local in-store service point. Youwe made a connection with the Enterprise Service Bus to provide real-time communication with the internal applications of PostNL. PostNL is processing a large volume of orders via the webshop. Seasonal increases in volume also have to be taken into account.
This requires a different, suitable hosting architecture. Youwe provides for the complete hosting of the Magento application. We strive for 100% uptime. For that purpose, we apply 24 × 7 support for this environment. All processes are automated and accurately monitored. When problems occur, backup machines are taking over without any inconvenience for the customer
Arash Azizi, Channel Manager Webshop Post NL
In 2016 online sales increased by 33%, boasting a 150% increase in average order value. The number of customers of PostNL has increased by as much as 200%. Order processing is fully automatized and thanks to the Single Sign-On, PostNL can continue to roll out its shop-in-shop concepts. By hosting on a very fast cluster platform, the load times have been reduced to 0.8 seconds.
In 2016 online sales increased by 33 %, boasting a 150% increase in average order value. The number of customers of PostNL has increased by as much as 200%. Order processing is fully automatized and thanks to the Single Sign-On, PostNL can continue to roll out its shop-in-shop concepts. By hosting on a very fast cluster platform, the load times have been reduced to 0.8 seconds.
The new Magento 2 platform with one transactional environment has resulted in a unified brand experience that caters to all clients - B2B and B2C- via all relevant channels in- and outside the postnl.nl. The webshop is fully responsive. This enables PostNL to do e-commerce on both owned and no-owned channels while Magento takes care of logistics and other complexities. In a shrinking postal market, PostNL is outperforming its own turnover forecasts and seeing an increase in online transactions. The company is currently moving on towards creating a PWA in order to take their e-commerce to the next level.
The platform has been successfully integrated with the ERP, the back office and entire high-traffic infrastructure. The webshop now seamlessly caters to the needs of 1 mln monthly visitors and processes more than 250.000 orders each year. The transactional platform is not only available on the new integrated postnl.nl website, but also available to integrate on an external platform to make a little part of the Magento experience available on e.g. media channels or marketplaces.