Munster Joinery

A suite of multi-region, multi-brand e-commerce sites for B2B and B2C

Platforms

Role

Strategy, implementation, and integration

Solution

Youwe delivered a seamless Adobe Commerce integration, implementing user experience enhancements, improving operational efficiency, and allowing Munster Joinery’s digital teams to maximize their marketing and merchandising capabilities.

Founded in 1973 and now employing nearly 2,500 people, Munster Joinery is one of the largest manufacturers of energy-efficient windows and doors in Europe. However, its outdated Magento 1 website was letting the company down and no longer delivering a satisfactory service for users.

Munster Joinery turned to Fisheye, now a Youwe company, to completely overhaul the user experience for both its customers and team. The tired Magento 1 system was causing major issues and bottlenecks and restricting profitability. It had to go. It was time for an Adobe Commerce installation (previously known as Magento 2 commerce). 

Serving the Irish, UK and international markets, the company’s migration to Adobe Commerce would allow it to streamline administration, quotation procedures and lead generation. The requirements were clear. Youwe needed to create multi-region, multi-brand sites with a primary focus on lead generation for B2C customers. 

Munster Joinery has three websites it can now be proud of

Our solution

Achieving service excellence for B2C and B2B customers alike

With the Magento 1 platform discarded and a new Adobe Commerce deployment in place, Munster Joinery’s primary problem would be solved. However, the new platform had to be delivered on time and it had to come in on budget. But that’s not a problem for Youwe. 

Our careful and precise project management expertise ensured three websites were launched swiftly and successfully, providing multi-region, multi-brand e-commerce sites for B2B and B2C. These sites also acted as a resource center for a wide range of B2C and B2B user types. 

The power was back in the hands of the merchant. Munster Joinery can fully control and merchandise all its sites, utilizing Adobe Pagebuilder CMS to deliver significant improvements to customer engagement, as well as improving lead flow. 

The results

Munster Joinery has three websites it can now be proud of. These assets fully and confidently represent the quality of the brand and the level of product expertise. Along with user experience improvements, operational efficiency has also been improved, allowing digital teams to maximize their marketing and merchandising capabilities. Key successes include:

  • The sign-up approval process, leveraging Magento's B2B suite
  • Resource center for architects and builders to download data sheets
  • My Projects area to manage products people want for their building works
  • Quoting tool to request pricing on desired items
  • Enhanced CMS control and implementation using Magento's Page Builder
  • Re-architecture of data to allow proper maintainability by the merchant
  • Best practice SEO including site architecture and optimization of content for search
  • Embedding of user-generated content (UGC)

 

And the future? Youwe is delivering a strategic roadmap to enable continuous development, focusing on providing additional operational improvements and more features. With even more enhanced customer engagement and further reach, the future is looking very rewarding indeed for Munster Joinery.

Platforms

Role

Strategy, implementation, and integration

Solution

Youwe delivered a seamless Adobe Commerce integration, implementing user experience enhancements, improving operational efficiency, and allowing Munster Joinery’s digital teams to maximize their marketing and merchandising capabilities.

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