The research of Internet Retailer, now known as Digital Commerce 360, reveals that technology upgrades are placed in the hand of suppliers by 65% of all retailers, who lack the adequate qualities in-house or believe in a higher pace and quality when outsourcing to a third-party specialist. Over 80% of all retailers moreover plan to increase their investment in e-commerce capabilities next year.
The commercial landscape for sellers is becoming more complex, but at the same time offers increasing possibilities for new channels and touchpoints with the customer. Possibilities such as the Amazon Marketplace integration directly with the Magento platform, where product details are directly synched between the e-commerce platform and the Amazon channel, offer an opportunity to expand the audience and increase sales without complicated data transfers.
With mobile being the predominant source of e-commerce traffic, the mobile experience becomes more central on the priority list. Progressive web apps are one form of evolution in digital technologies that support retailers in responding to that trend. Magento’s PWA studio even allows the possibility of integrating credit and debit card payments into Progressive Web Apps. These and the anymore, API-driven possibilities is what makes Magento the platform of choice for a lion share of leading e-commerce players in today’s market.
According to Magento’s director of commerce strategy Peter Sheldon, many retailers underestimate the strategic value of their investment in e-commerce capabilities and fail to make future-proof choices. The secret is to stay competitive by being able to adapt to future developments “Competitive advantage is shifting from products to experiences,” explains Sheldon, stating that merchants need to invest in content that engages customers rather than just describing their products.
The top leading vendors in the category of e-commerce platform are:
These e-commerce platforms comprise technology tools that allow online merchants to create customer-facing websites for selling products and services. They are the digital welcome mats for shoppers and the backbones of an online retail operation. E-commerce platforms enable retailers to build a website and brand via tools and technology they could otherwise not build inhouse, such as providing checkout and payment processing services, website layouts and themes, marketing tools to promote products and a full content management system, depending on the provider.