Live from Imagine 2019: The new capabilities in Magento Commerce

At Imagine 2019 this week, they announced an important update to Magento Commerce, the commerce solution in Adobe Experience Cloud for small and mid-market businesses.

Companies across B2C and B2B need to engage their customers wherever they are, react faster to their changing needs and improve the experiences they deliver based on actionable insights. 

With Amazon Sales Channels and Google Shopping ads Channels, merchants are able to target new audiences and easily reach more customers. These integrated capabilities empower small and mid-market businesses to better orchestrate the end-to-end experiences they deliver to customers across channels. With PageBuilder merchants can more quickly and easily update the content on their websites. Merchants are now able to tap the broader capabilities of Adobe Analytics, part of Adobe Analytics Cloud in Adobe Experience Cloud through the Adobe Experience Platform connector.

Announcing Google Shopping ads Channel

Magento is excited to release Google Shopping ads Channel, a fully integrated, end-to-end Google advertising solution that helps Magento customers to efficiently engage, convert and acquire customers across the Google network. Google Shopping ads Channel is available for Magento Commerce and Magento Open Source 2.2.4 and later customers via a free extension in the Magento Marketplace. This extension is available globally.

With the new Google Shopping ads Channel, merchants can seamlessly connect their Magento store with both the Google Merchant Center and Google Ads to easily and efficiently power their marketing and simplify campaign management from their Magento admin. Once connected through Google Shopping ads Channel, all advertising functions across the Google network are built, maintained and supported by Magento, bringing expanded functionality and efficient advertising to merchants with just a few clicks.

Introducing Amazon Sales Channel in Magento

Amazon Sales Channel effectively removes the barriers to entry for merchants trying to gain a foothold on Amazon by allowing them to quickly integrate their catalogue, establish a bidirectional data flow and start managing listings from their Magento admin. By seamlessly integrating their Magento store with multiple Amazon accounts and regions, merchants can make their Magento Admin the central hub for all their critical Amazon marketplace activities, thereby reducing data silos, removing operational friction, and eliminating additional integration costs. Amazon Sales Channel is a free downloadable extension generally available today in the Magento Marketplace for Magento Commerce and Magento Open Source 2.2.4 (and later) customers.

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